It is the end of 2016 and we already have information for Retail 2017 and what you need to know. Always think and plan ahead to get on top of the trends and how you can implement them into your business. Watch todays video to get tips on the future of fashion business.
If you are ready to launch your brand then set up a consultation. Email: firstname.lastname@example.org. Scaling Retail is the consulting firm for retail globally. Specializing in startup and growth stage ecommerce, brick & mortar, and wholesale.
For more tips and exercises for building a fashion website check out
Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://www.scalingretail.com/product/creating-fashion-website-that-sell/
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Hi, I’m Syama Meagher, CEO of Scaling Retail, and I want to talk to you today about the future of retail in 2017. 2017 is going to be an exciting year, not only for small business owners, medium-sized business owners, but also large business owners are going to start to see shifts, and their minds, I think, are going to have the biggest impact on how everyone else is going to be running business. And what do I mean by that? Well, in the last few years, we’ve already seen Nordstroms and companies like Nordstrom start to embrace more the shop and shop, right? They’re embracing more of the smaller rents. They’re realizing that brick and mortar spaces aren’t inventory liabilities. In fact, they are media opportunity. And what do I mean by that?
Well, a media opportunity is simply another touch point for the consumer to engage with the brand. It’s simply the synergy between e-commerce, mobile, and having that in-person experience, which is brick and mortar, or pop-up shops. So as you started to notice brands like Nordstroms getting on board, you’re going to also notice other companies out there will be embracing the shop-in-shops and also pop-up shop concept more frequently. So as a small business owner and a small brand owner, those opportunities for you will increase in 2017. Subsequently, it’s going to really help the larger retailers, as consumers will be driving to their stores trying to get engaged and see what’s new, what’s cool, and what all the new noise is about.
Now, my next prediction in 2017 is that brand owners are going to start launching mobile first, meaning, as opposed to hiring a developer and saying, “Hey, can you build me a website?” they’re going to say, “Hey, can you build me a mobile platform?” Maybe that takes shape in an app. Maybe that’s just a mobile-optimized platform where that e-commerce is built secondary. And why is that? Well, the reason why is 20% of all sales came from e-commerce came from mobile last year. That number is expected to continuously increase by 10% and 20% over the next few years. So in order to stay relevant and stay in the game, mobile first.
You’re also going to find mobile advertising is going to be a new place to spend more of your dollars. You might be thinking right now, “Well, when I place a Facebook ad, I placed across all the channels available.” But no, your landing pages, your content are going to become more mobile-first focused. So don’t just think about putting it on all channels, in all platforms. Really segment and think about that. 2017 is going to be big for mobile advertising and building mobile sites.
Next, I think one of the biggest trends out there is going to be how retail buyers are continuously shaping the nature of their open-to-buy. Now, we all know business has been changing since 2008. Retailers are buying smaller quantities. They’re trying to buy more frequently, but yet at the same time, they still spend most of their dollars in the traditional spring, summer and fall, winter seasons. This is going to change. We’re going to start to see smaller retailers, larger retailers increase their open-to-buys over a longer period of time. Meaning spring, summer buys are still going to be extremely important, but there’s going to be more money to bring in units. There’s going to be more money to bring in immediates.
There is a growing consciousness that, with these brands that have been launching new business models such as show at fashion week and sell on the spot, these retailers have got to compete. And the way to compete with that and the way to embrace that is to open up their dollars and start to spend money more frequently on great product.
Now, the other thing that I think is going to be really big in 2017 is thinking about our consumer experience in terms of a 360-degree media touch point experience. We all know it takes about six touch points in order to get a consumer to fully engage or purchase the products. So what six touch points are those going to be for you? I predict you’re going to be doing more pop-up shops, more in-person selling events, things like Unique LA or Artists & Fleas, or even other types of more niche, more specific focused markets are going to be things that you start to look at as well.
Your main goal is going to be to be where your customers are, and your customers don’t only exist online. In fact, only 20% of all the products that are purchased are purchased through e-commerce. There are only 20% of all products. Now that doesn’t mean only 20% of ready-to-wear, so I’m not going to simply overstate that segment. But it is important to realize that your customers exist in real life as well as online, and we’re going to start to see a renaissance of those products being sold both online and in-person.
Alright, guys, those are my predictions for 2017. Have so much fun planning out your next year. It’s going to be a wild ride and in the room of retail, be happier in it, because it’s always changing and I’m here to guide you through it. If you have questions, want to talk shops, plan out your strategy, please shoot me an email, email@example.com, and, of course, always follow me, Instagram, Facebook, Twitter. I strive to be where you are, just as you strive to be where your customers are. Have a fantastic day.