How to Find a Co-Founder

There is a LOT to be done when it comes to launching and running your fashion brand. If you’re looking for a co-founder, use this criteria for a successful search.

Transcript:

Hey, I’m Syama Meagher, CEO of Scaling Retail. Today I’m going to chat with you about how to find a co-founder. Now, finding a co-founder can be one of the hardest things that you have to do for your business. Why is that? Of course, as the designer, as the one who wants to launch something, you want it to be perfect. You know, honestly, that you can’t do this on your own and unless you have the skill set and the manpower of someone else.

Now, congratulations if you’ve realized that you are actually someone who needs that kind of help and assistance. However, it can be a very daunting task. And no, not everyone does need a co-founder but if you’re ready to get one, this is how you should do it.

Number one, identify all of your core competencies. As a business professional, as a leader, as a creator, what are the things that you are very good at? What are the things that you know that you’re going to be able to really bring to the table? If an investor was investing in your business, what would they be investing in? Remember, it’s not just the idea but it’s you yourself as a business leader, as a brand owner.

Now, the second thing you need to do is really start to think about who your personality interests are. Who are you as your own individual, and how do you actually best engage with other people, and then what kind of complementary personality type are going to be able to work with you?

Now, once you’ve identified what it is you need in someone else and really who you are yourself, now it’s time to go out there and find somebody. I know it’s exciting, it’s daunting but it’s something that I think can ultimately give you and your business a real fighting chance at success. Now, finding this person, no easy feat. In fact, I suggest you start to do some serious networking, make sure you’re going out in the industry, joining local groups and forums, and starting to get out there and see who else is out there. Who else in the business space or the creative space is looking for a co-founder or someone to partner up with them?

Lastly, never sign up and work with someone on a contract unless you are sure that you guys are a good fit. This might mean having some short NDA, working together on a couple of projects and really testing out and seeing what your personality fit is. You would have met, get married to every single person you dated, right? So why would you sign up to go to co-founder partnership with someone if it’s not the right fit? Chances are the first or second person you meet may not be a good fit. They might be talented and wonderful in their own ways, but you’ve got to find someone who’s right for you.

Good luck brand owners. Have fun looking for a co-founder and remember you can be very successful without one, but man having someone else to help work on your business with you can be magical. I’m Syama, please feel free to email me at syama@scalingretail.com. Leave a comment below and come find me. I’m on Instagram, Twitter, Facebook. I am where you are.