How The Business of Fashion Has Changed
Crossing Gender Lines – Should You Branch Out?
Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting…
E-M and Now Introducing S-Commerce
Social Commerce (S-Commerce) is the new sales channel brands are looking to exploit. S-Commerce apps blend the ease of mobile sales with the…
Do Emerging Designer Platforms Help?
Vogue UK recently announced that Alexa Chung would be introducing a new program to the VILLIOD app to attract emerging designers to sell.…
Does Your Brand Undersell Your Product?
The other week I had the pleasure to speak in front of an audience of brand owners. The topic was how to price…
6 Ways to Make Your Product Stand Out
Competition abound and you are out there trying to make a name for your brand. Its time to bust out the marketing toolkit…
How to Survive Trade Show Season: Brand & Retailer Guide
It’s official, Resort market week just ended in New York and we’re upon trade show season. If you’re participating in a trade show,…