Foundation: Selling Tips + Videos!

Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include ecommerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling ecommerce and the 1st step to launching wholesale. For more advice on…

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Foundation: The Competitive Matrix

“I Have No Competitors” Why a Competitive Matrix is important.   I cannot tell you how many times I’ve heard brands say, “I have no competitors”. I just cannot believe this; simply because at the end of the day your “customer”, either the wholesale buyer or the direct customer, has options on where they want…

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Foundation: Identify your Customer

Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are a startup who needs to identify your customer to properly position for marketing or an established brand that is evaluating brand direction, your customer is king and queen.   This post is…

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Foundation: Product & Assortment Planning

Developing your collection can seem like a 100% creative experience. You get inspiration on colors and have inclinations towards certain fabrics and silhouettes. However, this is just a part of the product planning process. Your final collection should include planning on how many styles and sku’s, basic vs. fashion items, collection or item driven, key items,…

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How to Write a Buyer Pitch Email

How to sell to Barneys NY, Saks and Neimans? Write a killer pitch email to get buyers talking about your brand! Simple easy template to get you talking to the write buyers. Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more…

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How to Create your Line List for Wholesale Buyers

  Stuck on how to create your line list? Watch this. I’ll walk you through each column and tell you exactly how to build it. What you will need: 1. MS Excel 2. Photographs of your product 3. Pricing 4. Materials Content …and a couple other things that I will share. If you are ready…

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