CEO of Scaling Retail.

All posts by Syama Meagher

Suppose you have a business idea. After some research you discover that in the US this service is already being provided and quite popula…

Answer by Syama Meagher:

Yes, Competition is a great form of validation. Take a close look at what others are doing in your space, what are they doing well? What could improve? Those are your cues. Now make it better. Don’t forget to brand yourself in a unique way that separates you from the competition.

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Can product videos help to increase your eCommerce sales?

Answer by Syama Meagher:

absolutely. product videos are the window into your craftsmanship brand ethos. There are small and larger companies that are making excellent use of videos. Check out: Hayden-Harnett Handbags & Accessories for a great example of a small business using video to optimize content, and look at Women’s designer clothes, shoes, bags & accessories for a large business example.
A couple tips.
1. Get all transcripts done on Speech To Text & Video Transcription Services for all content you create, will help with SEO.
2. Gunshy of camera? Make it about the product, you don’t need to show your face, just do voice over
3. Details. Get your lighting and backdrop right, even if you are shooting with an iphone.
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