5x Your Sales Without Increasing Your Advertising Spend

We love low-hanging fruit at Scaling Retail. It’s so fulfilling to teach businesses how they can capture more business without a ton of additional money. Read on to learn how you can 5x your sales without increasing your advertising spend… E-Commerce Conversion Rate Optimization (CRO) The market for e-commerce and mobile sales was over $2…

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7 Days to Launching Your First Great Facebook Ad

Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage ecommerce businesses can be especially confusing and…

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Amazon & Rebecca Minkoff Ditch Cashiers and Sales Associates For New Types of Technology

I’ve been struggling with the latest in innovation for retail. The new Amazon grocery store in Seattle and the new Rebecca Minkoff store in Manhattan are opting out of the traditional selling experience. They’ve ditched the cashier and sales associate roles in lieu of new self service and automated checkouts. The innovation is cool, but…

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