Reality Check: Your True E-Commerce Photography Needs
It turns out that in today’s content-driven climate, as a fashion and retail business, you’re also a media company. Fashion brands are responsible…
Understanding Your Shopify Analytics
Is your e-commerce store optimized for success? And, how can you tell? In this post, we’ll take a closer look at how to…
The 7 KPIs to Measure Your Shopify E-Commerce Store
Startup fashion brands are often so focused on trying to get sales and looking at marketing strategies that they lose sight of the…
How to Develop a Mobile-First Website
Approximately 4 out of 5 American consumers are online shoppers and 51% have made a purchase with a mobile device, according to Pew…
5 Reasons No One Shops Your Fashion E-Commerce Site
Is your fashion e-commerce site optimized for success? It’s so easy to want to give up on your fashion e-commerce site, especially if…
How the Best Retail Brands Produce Their Packaging
First impressions are lasting impressions- and shipping can be a major expense. Do you know how the best retail brands source their packaging?…
Amazon in 2019: Enemy or Ally?
How to Optimize Your Product Pages for Higher Online Sales
Are your product pages optimized for healthy e-commerce sales? When we analyze the e-commerce sites of a brand or independent fashion retailer, we…
How to Use Instagram to Triple Your Online Sales
Are you leveraging fashion’s favorite social network to the best of your abilities? Fashion lovers are all over Instagram, but regularly posting on-brand,…
Scaling Retail on the Go: WWDMAGIC Las Vegas
Did you get the lowdown on WWDMAGIC Las Vegas? Whew! I’ve been traveling like crazy. I’m comfortably back in LA, after my latest…