3 Insights on How to Assess the ROI of Sustainability
Corporate sustainability is no longer seen as just a costly PR move used to appease social pressure; it can truly prove to be…
Optimize Paid Traffic to Attract the 5 Types of E-Commerce Shoppers
Optimize Paid Traffic to Attract the 5 Types of E-Commerce Shoppers Deciding where to invest your money in paid traffic can sometimes feel…
12 Merchandising Tips for E-Commerce
Merchandising Tips from Creating Fashion Websites That Sell, by Nicole Giordano and myself, Syama Meagher. Merchandising your website is important, you may not…
The Traditional Business Plan Is Dead: Introducing the Strategic Plan
A traditional business plan is a guaranteed time waster unless you are looking for busy work to keep you from actually starting your…
Socially Shoppable Interviews Syama Meagher
Entrepreneur Spotlight: Syama Meagher I was recently interviewed by the team at Socially Shoppable! Read their article below and click over to Socially…
On Refinery29 with Shop It To Me & Syama Meagher
I was recently interviewed by Fawnia Soo Hoo for Refinery 29 on shopping tips for consumers. See below for an excerpt and link…
Tips for A Successful Trade Show Follow-Up Campaign
Originally posted on Makers Row MAGIC is the world’s largest fashion marketplace, comprised of ten unique communities showcasing the latest in apparel, footwear,…
6 Strategies to Improve Your E-Commerce Sales Today
Originally posted on Makers Row As an emerging or independent fashion brand, it is incredibly difficult to get your fashion website noticed in…
5 Ways to Get Noticed by Retail Buyers
Originally posted by Syama Meagher on Makers Row I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work…
7 Ways in which Technology is Continuing to Change the Retail Experience
A great guest blog post by Dean Ronnie! When the average person thinks of retail, they would be forgiven for thinking online is the…