Fashion Startups, Master the Basics of Retail.

Fashion startups! This business is tough but it’s even more difficult if you don’t take the time to master the basics of retail. How well do you understand your fashion business? There’s a lot more required for retail success than having beautiful products, inspiring photography, and a creative brand voice. These are all important considerations…

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Do You Need a Business Plan for Your Fashion Business?

Today’s video we are discussing if you really need a business plan for your fashion business.Traditionally we are told before we even start working on your business you need a formal business plan in place. There are different kinds of plans that can relate to you; such as a Product Plan, Action Plan, Sales Plan…

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The Ultimate Fashion Marketing Toolkit

Before you launch your brand you need to have a few (read a lot) things in place. Here is my ultimate check list of marketing tools you need, to get your brand off the ground, and people talking about it! Which tips have you heard of and do they work for you? Comment below and…

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How to Open A Fashion Boutique?

  Thinking of opening your on fashion boutique, but don’t know where to start? Watch todays video going through the essential tasks you need to go through to get the ball rolling. Listen to how to nail your concept, financing your business, to where you will launch your boutique. Hope you walk away with some…

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Foundation: Selling Tips + Videos!

Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include ecommerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling ecommerce and the 1st step to launching wholesale. For more advice on…

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Foundation: The Competitive Matrix

“I Have No Competitors” Why a Competitive Matrix is important.   I cannot tell you how many times I’ve heard brands say, “I have no competitors”. I just cannot believe this; simply because at the end of the day your “customer”, either the wholesale buyer or the direct customer, has options on where they want…

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