3 Tips to Authentic Fashion Marketing

3 Tips to Authentic Fashion Marketing Struggling with marketing your business? Shy about being the face of your brand? It’s time to step out from behind the curtains. Big fashion companies want to be more like you, they want to be more transparent, create better connections with their customers and be nimble in response to…

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How to Plan for Your Photoshoot

Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting corners. You can do this on a budget, but don’t go all the way cheap.Planning  for a photoshoot is a daunting task, but one you have to do it at least twice…

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Foundation: Identify your Customer

Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are a startup who needs to identify your customer to properly position for marketing or an established brand that is evaluating brand direction, your customer is king and queen.   This post is…

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5 Tips to Grow Your Email List

Why is email acquisition so tough? Especially on an e-commerce site. Everyone has a newsletter pop-up and how many coupon codes can you really send to family and friends? Here are a couple of tips that really work- read on and implement them.   1. Create a product giveaway. Everyone loves something free and contests…

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5 Ways to Get In Front of Retail Buyers

Originally Published on Makers Row/Blog “I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media. Here are 5 tips that will impact how you get noticed by prospective buyers: 1. Email is Cheap: Send something real. Have great fabric swatches that you…

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