3 Tips to Authentic Fashion Marketing
3 Tips to Authentic Fashion Marketing Struggling with marketing your business? Shy about being the face of your brand? It’s time to step…
How to Plan for Your Photoshoot
Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting…
Foundation: Identify your Customer
Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are…
5 Tips to Grow Your Email List
Why is email acquisition so tough? Especially on an e-commerce site. Everyone has a newsletter pop-up and how many coupon codes can you…
Sneak Peek: “Grow Revenue” POOLTRADESHOW
Scaling Retail: Presentation at POOLTRADESHOW "Grow Revenue" from Scaling Retail I will be speaking at the POOLTRADESHOW Thursday, January 16th on how brands…
3 Insights on How to Assess the ROI of Sustainability
Corporate sustainability is no longer seen as just a costly PR move used to appease social pressure; it can truly prove to be…
Creating an About Page that Sells
Get in Front of More Media – 6 Tips for the Perfect Pitch
Founder and Editor of Couture in the Suburbs, Lindsay Viker, shares her top tips for a perfect pitch. Positive media attention is one of the…
5 Ways to Get in Front of Retail Buyers
Originally Published on Makers Row/Blog “I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands,…
Lululemon Stretching out Its Athletic Products in Men’s Wear
Branding from the scratch and making the brand popular and well famed for its attributes is not even close to being a cakewalk…