7 Days to Launching Your First Great Facebook Ad

Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage ecommerce businesses can be especially confusing and…

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Driving Sales this Holiday Season: Black Friday to Christmas

Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…

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What I’m Listening To…Podcast Roundup

I love listening to podcasts. It’s such a wonderful way to pass time while doing other activities, and it makes it easy to be inspired and learn new things. You will be surprised at how your next great idea could come from a story about life-span longevity (TED Radio Hour) or Will Chamberlain’s underhand basketball…

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How to Open A Fashion Boutique?

  Thinking of opening your on fashion boutique, but don’t know where to start? Watch todays video going through the essential tasks you need to go through to get the ball rolling. Listen to how to nail your concept, financing your business, to where you will launch your boutique. Hope you walk away with some…

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Do Emerging Designer Platforms Help?

Vogue UK recently announced that Alexa Chung would be introducing a new program to the VILLIOD app to attract emerging designers to sell. VILLIOD is an app that connects consumers and influencers via moodboards that sell products. Think of it as a shoppable, mobile and cooler Polyvore. This app currently works on an affiliate marketing…

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