How to Use Instagram to Triple Your Online Sales

Fashion lovers are all over Instagram, but regularly posting on-brand, attractive content is far from enough if you want to bring in more cash. Leverage these five moves to use the platform to triple your online sales… 1. Connect Instagram with Your Shopify Account. If you have a Shopify account, be sure to take advantage…

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How to Develop and Leverage Your Competitive Matrix

Did you know your competitive matrix can steer you towards the right pricing, assortment planning and more? A lot of people think they’re alone. They have no competition and their customers aren’t looking anywhere else. But that can’t be farther from the truth. You’re always competing for consumers’ dollars, because they only have so much…

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Can Amazon Be Trusted?

Scaling Retail on the Go: Internet Retailer Conference (IRCE) June 2018 – Amazon Central Our technology and marketing expert went to Internet Retailer Conference (IRCE) in Chicago. Interestingly enough, his main takeaway was a question: Can Amazon really be trusted? This was the same question I posed a few years ago, and observations of the tech…

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DTC Update: The Latest Direct-to-Consumer Business Models and Strategies

Do you know what it takes to build a successful, rule-breaking direct-to-consumer brand? Direct-to-consumer brands are using well thought-out marketing strategies to promote new product launches and introduce new categories. They’re also merging online, mobile, brick-and-mortar, catalog mailers, pop-up shops and more. And while different brands are branching out to do their own things, we’re…

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