Can Amazon Be Trusted?

Scaling Retail on the Go: Internet Retailer Conference (IRCE) June 2018 – Amazon Central Our technology and marketing expert went to Internet Retailer Conference (IRCE) in Chicago. Interestingly enough, his main takeaway was a question: Can Amazon really be trusted? This was the same question I posed a few years ago, and observations of the tech…

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DTC Update: The Latest Direct-to-Consumer Business Models and Strategies

Do you know what it takes to build a successful, rule-breaking direct-to-consumer brand? Direct-to-consumer brands are using well thought-out marketing strategies to promote new product launches and introduce new categories. They’re also merging online, mobile, brick-and-mortar, catalog mailers, pop-up shops and more. And while different brands are branching out to do their own things, we’re…

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Global Promotional Holidays You Should Know

Are you sure you’re leveraging the right promotional holidays for your fashion business? What does your retail calendar look like? It’s impossible to hold promotions for every holiday that comes by – and we certainly don’t recommend you try. But if you’ve only been leveraging the usual suspects (like Christmas and Valentine’s Day), you could…

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Scaling Up Through Strategic Partnerships

Do you know how to craft a strategic partnership that will maximize ROI and align your brand with a complementary collaborator(s)? Strategic partnerships can do a lot to boost your brand visibility and increase market share and profitability if done correctly. But the wrong partnership can cost you tens of thousands of dollars and end…

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