How to Develop and Leverage Your Competitive Matrix

Did you know your competitive matrix can steer you towards the right pricing, assortment planning and more? A lot of people think they’re alone. They have no competition and their customers aren’t looking anywhere else. But that can’t be farther from the truth. You’re always competing for consumers’ dollars, because they only have so much…

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The Critic’s Corner: 3 Emerging Brands to Watch for Mobile Marketing Inspiration

Do you know how to maximize your mobile marketing returns with Instagram? It’s critical for emerging brands to nail mobile marketing. In fact, many brands are launching with mobile-first platforms before designing for desktop devices. We’ve been keeping our eyes on the market and we love how the following emerging brands are winning at mobile marketing,…

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7 Characteristics of Fashion Brands That Sell

Does your brand embody everything required for healthy retail and wholesale sales? There are several new, bestselling brands that seemed to have come out of nowhere to turn into “overnight successes”. They’ve learned how to cleverly leverage everything from distribution to cash flow to catapult sales. Let’s take a look at the seven characteristics these…

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How to Find a Co-Founder

There is a LOT to be done when it comes to launching and running your fashion brand. If you’re looking for a co-founder, use this criteria for a successful search.

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Fashion Startups, Master the Basics of Retail.

Fashion startups! This business is tough but it’s even more difficult if you don’t take the time to master the basics of retail. How well do you understand your fashion business? There’s a lot more required for retail success than having beautiful products, inspiring photography, and a creative brand voice. These are all important considerations…

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