The Truth About Fashion Business Cards

The Truth about Fashion Business Cards Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho) “Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a…

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How to Plan for Your Photoshoot

Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting corners. You can do this on a budget, but don’t go all the way cheap.Planning  for a photoshoot is a daunting task, but one you have to do it at least twice…

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Foundation: Selling Tips + Videos!

Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include ecommerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling ecommerce and the 1st step to launching wholesale. For more advice on…

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Choosing the Right Shipping for your Business

Lillian Anselmi is part of Modalyst an online distribution platform specializing in dropshipping for independent brands. Their technology allows e-commerce stores to easily add products, receive real time inventory level updates, and automate the ordering process. With their Shopify App, online stores are able to manage hundreds of suppliers from all over the world. Recently…

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Foundation: The Competitive Matrix

“I Have No Competitors” Why a Competitive Matrix is important.   I cannot tell you how many times I’ve heard brands say, “I have no competitors”. I just cannot believe this; simply because at the end of the day your “customer”, either the wholesale buyer or the direct customer, has options on where they want…

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Foundation: Identify your Customer

Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are a startup who needs to identify your customer to properly position for marketing or an established brand that is evaluating brand direction, your customer is king and queen.   This post is…

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How to Write a Buyer Pitch Email

How to sell to Barneys NY, Saks and Neimans? Write a killer pitch email to get buyers talking about your brand! Simple easy template to get you talking to the write buyers. Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more…

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