Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include ecommerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling ecommerce and the 1st step to launching wholesale. For more advice on increasing sales, and growing your business check out Scaling Retail TV or schedule a consultation.
1st Step to Selling Ecommerce
Make sure you have a presentable site that is optimized for sales. Your website is your first impression- so do it right the first time!
Backend: SEO optimize each page, SEO optimize each image, make sure your social media links actually go to the right pages and click out of your site. Review your shipping and return policies, and your FAQ’s. Make sure you integrate your email popup with your email provider.
Front End: Do you have your Instagram images integrated to your site? Do you have enough photographs to change your homepage each month? Are your product pages easy to read? Are your pictures high resolution and zoomable? Do you have an editorial merchandising strategy for each month? Get all the juicy details of your products and your “about” statements out in a clear and concise way.
- How to Drive Customers to your Site
- How to Get Sales Online
- How to Create a Product Page that Actually Sells
- Creating an Ecommerce About Page that Sells
If you need a step by step guide to building your site pick up a copy of Creating Fashion Websites that Sell.
1st Step to Selling Wholesale
Wholesale is scary and hard work. You are constantly pitching and retailers are comparing your brand to others. Your brand that you have spent a lot of time and energy building!
My #1 to getting started selling to buyers is to master this formula: Product + Pricing + Persistency + Proof.
Product: Get your product down perfectly, know that they have an audience and you should have some selling history in small selling arenas.
Price: Make sure you are competitively priced. Look at your competitive matrix.
Persistency: Develop a thick skin. Not getting a response doesn’t mean no, just not right now. Keep emailing, mailing out postcards and calling.
Proof: Build your social proof. Instagram should be your #1 Channel to develop right now. Post 3x a day and make sure its a combo of lifestyle, brand and product. Don’t forget how importance of engagement! Buyers want to see that you have a market.
- How to Write a Buyer Pitch Email
- How to Price Your Collection for Wholesale Buyers
- How to Create Your Linelist for Wholesale Buyers
- How to Negotiate with a Wholesale Buyer
If you need a more indepth overview on how to start wholesale, sign up for the How To Sell to Barneys & Boutiques Webinar.
Good Luck with getting your sales strategy off the ground, and let me know how it works for you!