How to Use Instagram to Drive Sales for Fashion Brands

Hi. I’m Syama Meagher, CEO of Scaling Retail. And today, I’m going to share with you some free tips on how you can grow your Instagram platform and convert that into sales. Right, today’s all about sales.

So, step number one. I really want you to take a look at your competitors’ profiles. This is extremely important. This is actually going to tell you what their images look like, what their engagement looks like, what are the best photographs that they’re actually showing out there that get the most likes and get the most traction? You’re also going to be looking for key hashtags. What are the key hashtags that are driving them a lot of traffic?

Now, this is extremely important because, for you, you’re going to start to replicate and take a look at your own Instagram profile and make sure that you’re actually optimized at this point to get more people to follow you, and then, of course, we’re going convert that into sales.

Now, once you’ve re-done your Instagram platform, the images are strong, it’s all very brand relevant. I then want you to start taking a look at poaching your competitors. Now how exactly do you do that? Well, when it comes to poaching, I want you to take a look and see who are the people who are engaging on those Instagram pictures. Take a look at their profiles. For 15 minutes three times a day, I’d like you to do a combination of three things: like photos, comment on photos, and follow other Instagram users. Now, 15 minutes a day means you’re going to be doing a lot of liking, a lot of commenting, and a lot of following. But, stay focused.

When you’re taking a look at the competitors for the first 10 minutes, for the last five minutes, I want you to start doing hashtag researching. Right? That would be looking up things like fashion or women’s ready-to-wear or outfit of the day. Take a look and see who is posting under these platforms, and start to engage with them. You’d be surprised the results that you get.

Now, with these newly formed converts who are coming over to your platform, you need to keep them engaged. That means I want you to start doing some direct messaging to their platforms. This is a fantastic way of letting them know what new brand offers you have, what new products that you’re launching, and any new marketing events that you have going on. Start to engage aggressively.

Now, once they’ve started to engage with you and you know that they’re on your platform, and they’re up-to-date on everything that’s happening, get them back over to your website. Use a combination of custom URLs, which are pretty easy to do on Google or any other platform, just do a little search for it. And use that in the bio link of your Instagram profile. This will allow you to actually track and see who’s coming to your platform from Instagram. Because as we all know, it’s pretty tough to track that using your regular URL.

When you track them and get them back to your website, put them on a landing page that’s called Shop Social or Shop Instagram or Social. This page is going to be dedicated to all of your Instagram pictures and the corresponding products that you have in there that you’re selling. You want this to be a 360-degree shopping experience for that Instagram follower. Now that you have them on your page, wow them with your amazing images, your amazing copy, and push them through that funnel and close that sale.

Good luck with these Instagram tips. I hope they help you as you increase your sales bridging the two platforms between social media and e-commerce. Please subscribe to our YouTube channel, and if you have any questions feel free to email me at Talk to you soon. Thanks.