Be Brand Focused and Expect Long Term Profits

  Brands and companies mostly focus on the designing, production and sending out remarkable products to the market that are capable of engaging their respective demographics. On the contrary, retailers mostly concentrate on optimizing their brand diversity, demand generation and inventory quantities that drastically enhance the product fit for a particular retail location or property. Retail brands should now…

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Numbers Time: The Perfect Last Year

The Perfect Last Year By Ty Long The first thing people ask after reporting last week’s sales is what we did last year. Last year can provide some perspective, but how useful is one data point? Just as this year’s sale number contains all the peculiarities and randomness of a selling season, so would last…

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On NPR with Warby Parker & Syama Meagher

  I was recently interviewed by Esther HU from NPR to discuss the future of retail along with Warby Parker CEO Dave Gilboa. Listen and read the interview here Excerpts from my interview: “With food trucks becoming more and more open and available, and the kind of migration of bringing that, I actually think that…

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#SwimLessonsLA Thursday @LineHotel

 Join me in Los Angeles as I discuss Growing Revenue on July 10th 2014. So, you have a fashion brand. And you want to get better. Get in better stores. Be a better brand. And make a bigger splash at the trade shows. Well, we designed SWIM LESSONS just for you. It’s one day. It’s…

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