What Is a Fashion Buying Cycle?

Answer by Syama Meagher: A buying cycle refers to when buyers are “going to market” and placing orders. There are traditional times to buy: September (Spring), February (Fall), then there is Resort and Pre-Fall. While most businesses operate under this schedule, buyers are increasingly looking to purchase all year in smaller quantities to provide continual…

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Which ecommerce platform should we use?

Answer by Syama Meagher: My favorite Ecommerce sites to use for a more sophisticated yet easy to launch site would be Shopify and Goodsie. Shopify will provide easy seamless integration for inventory management as well as offsite POS selling opportunities. Retail Strategy Los Angeles & New York | NYC Retail Consultant View Answer on Quora

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What is a good wholesale profit margin?

Answer by Syama Meagher: very general question. In fashion you should expect that the wholesale price when marked up by 2 or 2.5 is still competitive in your market. On the backend you always want to ensure that you are able to produce at the lowest possible price while still maintaining ethical practices. View Answer…

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Retail Roundup: Expanding Your Demographic

www.ScalingRetail.com Enter New Markets. We tend to go after obvious demographics, but often times leave out markets that we could be creating products for. In this episode we chat about other markets.

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Can product videos help to increase your eCommerce sales?

Answer by Syama Meagher: absolutely. product videos are the window into your craftsmanship brand ethos. There are small and larger companies that are making excellent use of videos. Check out: Hayden-Harnett Handbags & Accessories for a great example of a small business using video to optimize content, and look at Women’s designer clothes, shoes, bags…

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