Why do offline brands struggle to sell online?

Answer by Syama Meagher: Back in 2008 when I was working at Barneys New York in the Ecommerce division we struggled with the creative vision of making an online store that both reflected how the customer shopped the store as well as how consumers were shifting how to shop online. Obviously shoppers online are triggered…

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How do you bring a new clothing design to market?

Answer by Syama Meagher: Short answer to a long question… ships in the investor market do your due diligence and figure out what exactly you want an investor to add to your business besides cash. If you have a great product idea, you may need help with business development/marketing etc. A friend with some cash…

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