7 Days to Launching Your First Great Facebook Ad

Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage ecommerce businesses can be especially confusing and…

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Amazon & Rebecca Minkoff Ditch Cashiers and Sales Associates For New Types of Technology

When does technology cross the line from beneficial to taking away from the customer experience? I’ve been struggling with the latest in innovation for retail. The new Amazon grocery store in Seattle and the new Rebecca Minkoff store in Manhattan are opting out of the traditional selling experience. They’ve ditched the cashier and sales associate…

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Driving Sales this Holiday Season: Black Friday to Christmas

Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…

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