What the TPP Means for Your Business

The Trans-Pacific Partnership (TPP) is a trade agreement between 12 countries in the Pacific Rim. Right now you may only be familiar with it because of the protests internationally and the vote to Fast Track the TPP in the US Congress. This trade agreement appears to be moving forward aggressively despite criticism that US jobs…

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Crossing Gender Lines – Should You Branch Out?

Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting a men’s collection in November. It’s no wonder that brands are moving into the men’s market; with $440B in annual sales it’s certainly a market share worth capturing. Menswear designers have been…

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E-M and Now Introducing S-Commerce

Social Commerce (S-Commerce) is the new sales channel brands are looking to exploit. S-Commerce apps blend the ease of mobile sales with the functionality of social networks. It became the new hot platform in China with the launch of Weiden in 2011, a platform that incorporates affiliate marketing with WeChat (like WhatsApp) in a mobile…

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Do Emerging Designer Platforms Help?

Vogue UK recently announced that Alexa Chung would be introducing a new program to the VILLIOD app to attract emerging designers to sell. VILLIOD is an app that connects consumers and influencers via moodboards that sell products. Think of it as a shoppable, mobile and cooler Polyvore. This app currently works on an affiliate marketing…

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