Is It Time to Pivot Your Brand?
7 Characteristics of Fashion Brands That Sell
Does your brand embody everything required for healthy retail and wholesale sales? There are several new, bestselling brands that seemed to have come…
How to Brand Yourself Before You Get Branded
10 Tips to Starting a Fashion Blog for Your Fashion Business
Writing a blog can seem like a daunting task, especially when you consider the amount of time it takes to plan the content,…
5 Tips to Pitch and Work with Brands You LOVE
What’s your criteria for choosing collaborators for your brand and is it enough? This post was originally written for Simply Stylist by me…
The Ultimate Guide to Selling Wholesale
Do you have the best strategies in place and are you satisfied with your wholesale revenues? It’s that time of the summer! Did…
More Subway & Less Runway, Getting Wearable Tech in Front of Buyers
I love Hussein Chalayan. To me he is the originator of wearable technology. While his pieces are more runway and less subway, I…
Crossing Gender Lines – Should You Branch Out?
Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting…
Lululemon Stretching out Its Athletic Products in Men’s Wear
Branding from the scratch and making the brand popular and well famed for its attributes is not even close to being a cakewalk…
Be Brand Focused and Expect Long Term Profits
Brands and companies mostly focus on the designing, production and sending out remarkable products to the market that are capable of engaging their…