7 Characteristics of Fashion Brands That Sell

Does your brand embody everything required for healthy retail and wholesale sales? There are several new, bestselling brands that seemed to have come out of nowhere to turn into “overnight successes”. They’ve learned how to cleverly leverage everything from distribution to cash flow to catapult sales. Let’s take a look at the seven characteristics these…

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The Ultimate Fashion Marketing Toolkit

Before you launch your brand you need to have a few (read a lot) things in place. Here is my ultimate check list of marketing tools you need, to get your brand off the ground, and people talking about it! Which tips have you heard of and do they work for you? Comment below and…

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The Ultimate Guide to Selling Wholesale

Do you have the best strategies in place and are you satisfied with your wholesale revenues? It’s that time of the summer! Did you just show at POOLTRADESHOW or MAGIC? Maybe you’re getting prepped for Capsule in NY or you just showed at NY NOW. Or maybe you’ve said enough this season and will be doing…

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Crossing Gender Lines – Should You Branch Out?

Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting a men’s collection in November. It’s no wonder that brands are moving into the men’s market; with $440B in annual sales it’s certainly a market share worth capturing. Menswear designers have been…

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