Tag: customer

6 Ways to Make Your Product Stand Out

Competition abound and you are out there trying to make a name for your brand. Its time to bust out the marketing toolkit and get the attention of your audience. Try these 6 tips on how to make your product stand out in a crowded market. If you need additional help creating a plan check out the Fashion Marketing Bootcamp– a 2 day seminar and workshop to plan the next 365 days.

  1. Your Last Email. Sending out an “Unsubscribe” email will notify your current list that you want them to engage with you. If someone has not opened one of your last 10 email campaigns they may not be worth having on your list.
  2. Get Physical. Every quarter send out a postcard or notecard to to all of you current customers. Don’t make it full of sales copy. Just a quick hello to show them you care.
  3. Loose Lips Friends. Ask your friends the next time they go shopping to ask if the store carries your brand. Little hints like that will get a store employee to google your name.
  4. Advertising Trick. Use images of influencers and bloggers in your products for advertising. Potential consumers love to see that your products are relevant.
  5. Pinterest: Take an already robust board and convert it to a sale converter by having all your products for sale on your boards and periodically dropping the prices in a “flash sale”. This will automatically put you at the top of the notifications.
  6. Dress people. Don’t just think about gifting celebrities think about dressing public speakers, and those in the limelight who may not be as obviously famous.

Most of all, have fun, try lots of marketing experiments just make sure to have your metrics and goals outlined.

Need help? Schedule a consultation! Email Hello@ScalingRetail.com

 

My New Years Resolutions

a.k.a The Resolution for Small Businesses

  1. Before launching right into 2014, I promise to do my 2013 post-mortem (What happen last year? What did we do right? What went wrong? How much did I spend and where were there opportunities?)
  2. Write down my 2014 objectives and post them somewhere visible.
  3. Reevaluate where my money is going this year. What are the big launches, events, and expenditures? Will they all achieve my objectives?
  4. Develop partnerships. Who are the brands and people that I want to do business with and are there synergies.
  5. Be good to myself. If I am good to myself then I can create a better product for my customer.

 

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