Foundation: Identify your Customer

Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are a startup who needs to identify your customer to properly position for marketing or an established brand that is evaluating brand direction, your customer is king and queen.   This post is…

Read More
Foundation: Product & Assortment Planning

Developing your collection can seem like a 100% creative experience. You get inspiration on colors and have inclinations towards certain fabrics and silhouettes. However, this is just a part of the product planning process. Your final collection should include planning on how many styles and sku’s, basic vs. fashion items, collection or item driven, key items,…

Read More
How to Write a Buyer Pitch Email

How to sell to Barneys NY, Saks and Neimans? Write a killer pitch email to get buyers talking about your brand! Simple easy template to get you talking to the write buyers. Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more…

Read More
How to Create your Line List for Wholesale Buyers

  Stuck on how to create your line list? Watch this. I’ll walk you through each column and tell you exactly how to build it. What you will need: 1. MS Excel 2. Photographs of your product 3. Pricing 4. Materials Content …and a couple other things that I will share. If you are ready…

Read More
5 Tips to Grow Your Email List

Why is email acquisition so tough? Especially on an e-commerce site. Everyone has a newsletter pop-up and how many coupon codes can you really send to family and friends? Here are a couple of tips that really work- read on and implement them.   1. Create a product giveaway. Everyone loves something free and contests…

Read More
Foundation: Finances & Cash Flow 101

    It can be awfully frustrating to project expenses for your company within the first 3 years of launching. There are lots of unexpected costs and if you are self funding you might be unsure about what is essential to succeed and what is the extra mile. I’m going to share with you a…

Read More