Scaling Retail Blog
Answer by Syama Meagher: Yes, Competition is a great form of validation. Take a close look at what others are doing in your space, what are they doing well? What could improve? Those are your cues. Now make it better. Don’t forget to brand yourself in a unique way that separates you from the competition.…
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Answer by Syama Meagher: Develop a sales strategy. 1. What Stores do you want to be in? Where are your competitors selling? 2. Are you at the right price point? 3. Get your sales materials together, lookbook, linelist 4. Develop a strong brand 5. Get ready to hit the pavement hard and stay persistant View…
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Answer by Syama Meagher: My favorite Ecommerce sites to use for a more sophisticated yet easy to launch site would be Shopify and Goodsie. Shopify will provide easy seamless integration for inventory management as well as offsite POS selling opportunities. Retail Strategy Los Angeles & New York | NYC Retail Consultant View Answer on Quora
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Answer by Syama Meagher: very general question. In fashion you should expect that the wholesale price when marked up by 2 or 2.5 is still competitive in your market. On the backend you always want to ensure that you are able to produce at the lowest possible price while still maintaining ethical practices. View Answer…
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www.ScalingRetail.com Enter new markets. We tend to go after obvious demographics, but often leave out markets that we could be creating products for. In this episode, we chat about often overlooked markets with great potential.
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Answer by Syama Meagher: absolutely. product videos are the window into your craftsmanship brand ethos. There are small and larger companies that are making excellent use of videos. Check out: Hayden-Harnett Handbags & Accessories for a great example of a small business using video to optimize content, and look at Women’s designer clothes, shoes, bags…
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Answer by Syama Meagher: Just a couple more to add. Picking, Packing, Delivery. Shipping costs etc. Communication. Proper return policies-what happens when they don’t like it? Site maintenance- load time- bandwidth Digital marketing- how are you driving traffic? How are you increasing CLV? Customer lifetime value. View Answer on Quora
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Answer by Syama Meagher: Will take 5 min. Are you looking to sell products right away? Try Page on storenvy.com. Sites like Ecommerce Software, Online Store Builder, Website Store Hosting Solution- Free 14 day Trial by Shopify. will have you up and running in a week. Want something more custom and on a budget you…
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Answer by Syama Meagher: Having worked with larger brands and smaller brands I can say that the wishlist is a nice idea, but similar to abandon cart needs to be optimized. What I mean is that if you add a wishlist to your site- you need make sure to use that as a vehicle to…
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Answer by Syama Meagher: Not at all. Infact with social engagement being digital there is a higher probability of being swayed to purchase because of the customized and highly targeted advertising strategies. When you walk down the street- you see the same billboard everyone else does. When you go online the world has been created…
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