Can product videos help to increase your eCommerce sales?

Answer by Syama Meagher:

absolutely. product videos are the window into your craftsmanship brand ethos. There are small and larger companies that are making excellent use of videos. Check out: Hayden-Harnett Handbags & Accessories for a great example of a small business using video to optimize content, and look at Women’s designer clothes, shoes, bags & accessories for a large business example.
A couple tips.
1. Get all transcripts done on Speech To Text & Video Transcription Services for all content you create, will help with SEO.
2. Gunshy of camera? Make it about the product, you don’t need to show your face, just do voice over
3. Details. Get your lighting and backdrop right, even if you are shooting with an iphone.
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