What’s your criteria for choosing collaborators for your brand and is it enough? This post was originally written for Simply Stylist by me (Syama Meagher, CEO of Scaling Retail). Simply Stylist is an Online Platform & Conference Series for Female fashion enthusiasts. They are the bridge that connects you with other like-minded stylistas, beauty babes…
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All things generally related to fashion.
Tips To Find The Perfect Co-Founder
This post was originally written for Create & Cultivate by me (Syama Meagher, CEO of Scaling Retail). Create & Cultivate Is an Online Platform & Conference Series for Female Entrepreneurs in the Digital Space. Its such a useful post, I wanted to make sure my readers saw it. Many of us have a vision of…
Read MoreGet on Facebook Marketplace Now
Facebook has launched their in mobile app marketplace and sellers are flocking. In 4 steps you can upload a photo, add a product description, choose a price and post it to the marketplace. You can even change your zip code to show up in more relevant listings and post your item for sale in groups…
Read MoreHow Many Collections Should You Produce Each Year?
This used to be a very simple answer: two. But in recent years business models have changed on the retail side and on the vendor side. Ever since the market crashed in 2008, retailers have been in the mentality of buy little and buy often. They don’t want to be heavy in inventory and risk…
Read MoreCrossing Gender Lines – Should You Branch Out?
Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting a men’s collection in November. It’s no wonder that brands are moving into the men’s market; with $440B in annual sales it’s certainly a market share worth capturing. Menswear designers have been…
Read More6 Ways to Make Your Product Stand Out
Competition abound and you are out there trying to make a name for your brand. Its time to bust out the marketing toolkit and get the attention of your audience. Try these 6 tips on how to make your product stand out in a crowded market. Your Last Email. Sending out an “Unsubscribe” email will…
Read MoreHow to Survive Trade Show Season: Brand & Retailer Guide
It’s official, Resort market week just ended in New York and we’re upon trade show season. If you’re participating in a trade show, you might be wondering what you need to do to ensure your success this season. If you’re a new retailer you might be getting nervous at the thought of having to place…
Read MoreGo Pro: 5 Payment Terms You Need to Know
Before your next sales conversation, or planning your cash flow for the next few months you need to know the rules for your lifeline. Your lifeline is sales, and the rules are how you are going to get paid. Without understanding these terms you will look like an amateur, might miss the sale or worse…
Read MoreThe Truth About Fashion Business Cards
The Truth about Fashion Business Cards Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho). Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a…
Read MoreDreaming of Owning a Boutique? Dreams do Come True.
Starting a boutique with all your favorite brands can seem like a dream to some, but a reality to others. How to get the right vendors? Choose a location? Hire the contractors, pick the interior designer, do the marketing… the list can seem daunting and confusing. Where to start? Two of my clients the owners…
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