Scaling Retail Blog
All things generally related to fashion.
This used to be a very simple answer: two. But in recent years business models have changed on the retail side and on the vendor side. Ever since the market crashed in 2008, retailers have been in the mentality of buy little and buy often. They don’t want to be heavy in inventory and risk…
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Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting a men’s collection in November. It’s no wonder that brands are moving into the men’s market; with $440B in annual sales it’s certainly a market share worth capturing. Menswear designers have been…
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Competition abound and you are out there trying to make a name for your brand. Its time to bust out the marketing toolkit and get the attention of your audience. Try these 6 tips on how to make your product stand out in a crowded market. Your Last Email. Sending out an “Unsubscribe” email will…
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It’s official, Resort market week just ended in New York and we’re upon trade show season. If you’re participating in a trade show, you might be wondering what you need to do to ensure your success this season. If you’re a new retailer you might be getting nervous at the thought of having to place…
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Before your next sales conversation, or planning your cash flow for the next few months you need to know the rules for your lifeline. Your lifeline is sales, and the rules are how you are going to get paid. Without understanding these terms you will look like an amateur, might miss the sale or worse…
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The Truth about Fashion Business Cards Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho). Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a…
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Starting a boutique with all your favorite brands can seem like a dream to some, but a reality to others. How to get the right vendors? Choose a location? Hire the contractors, pick the interior designer, do the marketing… the list can seem daunting and confusing. Where to start? Two of my clients the owners…
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Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include e-commerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling e-commerce and the 1st step to launching wholesale. For more advice on…
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Fashion brand startup owners, we know coming up with prices for your first collection can seem daunting but it’s actually very straightforward with the right information on your hands. Tune in for pricing strategy tips for success.
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