Crossing Gender Lines – Should You Branch Out?

Anya Hindmarch just announced her men’s collection launch with leather goods and accessories, and last month Stella McCartney announced she would be debuting a men’s collection in November. It’s no wonder that brands are moving into the men’s market; with $440B in annual sales it’s certainly a market share worth capturing. Menswear designers have been…

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6 Ways to Make Your Product Stand Out

Competition abound and you are out there trying to make a name for your brand. Its time to bust out the marketing toolkit and get the attention of your audience. Try these 6 tips on how to make your product stand out in a crowded market. Your Last Email. Sending out an “Unsubscribe” email will…

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The Truth About Fashion Business Cards

The Truth about Fashion Business Cards Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho). Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a…

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Foundation: Selling Tips + Videos!

Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include e-commerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling e-commerce and the 1st step to launching wholesale. For more advice on…

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How to Price Your Collection: A Step-by-Step Guide

Fashion brand startup owners, we know coming up with prices for your first collection can seem daunting but it’s actually very straightforward with the right information on your hands. Tune in for pricing strategy tips for success.

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