Scaling Retail Blog
All things generally related to fashion.
Merchandising Tips from Creating Fashion Websites That Sell, by Nicole Giordano and myself, Syama Meagher. Merchandising your website is important, you may not have a collection of 20 styles, but anything you can do to organize your collections and make it easier for your customers to find what they’re looking for, is a great thing.…
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A traditional business plan is a guaranteed time waster unless you are looking for busy work to keep you from actually starting your brand or you are really considering outside investment. What is the alternative? A self directed plan to actually guide you month to month and season to season. This means cutting out the…
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Entrepreneur Spotlight: Syama Meagher I was recently interviewed by the team at Socially Shoppable! Read their article below and click over to Socially Shoppable to see more amazing interviews: Entrepreneur Spotlight: Syama Meagher ” Meet Syama Meagher! CEO of Scaling Retail and Co-Author of “The Fashion Designer’s Guide: Creating Fashion Websites that Sell” Syama is a…
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I was recently interviewed by Fawnia Soo Hoo for Refinery 29 on shopping tips for consumers. See below for an excerpt and link to full article. ” Return those unwanted items.” “First rule of thumb: “Don’t buy from a shop that you wouldn’t want store credit at,” says Syama Meagher, CEO of Scaling Retail. “Plain and…
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Originally posted on Makers Row MAGIC is the world’s largest fashion marketplace, comprised of ten unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Did you show at SOURCING, PROJECT, ENK or any others? You may have found the show to be exhausting, but your work is far from over! Whether you exhibited your…
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Originally posted on Makers Row As an emerging or independent fashion brand, it is incredibly difficult to get your fashion website noticed in the endless ocean of fellow designers. Websites are popping up a bazillion and four a day (exact figure, you guys) and if you build yours, send out some tweets, create a Facebook…
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Originally posted by Syama Meagher on Makers Row I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media. Here are 5 tips that will impact how you get noticed by prospective buyers: 1. Email is Cheap: Send something real. Have great fabric…
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A great guest blog post by Dean Ronnie! When the average person thinks of retail, they would be forgiven for thinking online is the be all and end all when it comes to the future. But while online retail is ever growing, bricks and mortar stores aren’t as dead as the average person would believe. By…
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Founder and Editor of Couture in the Suburbs, Lindsay Viker, shares her top tips for a perfect pitch. Positive media attention is one of the best tools for strengthening your brand image, and getting your product in front of new customers. However, all those who have tried to receive this type of attention organically (meaning, without having…
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Answer by Syama Meagher: Often times online fashion brands dont look at the full cycle of how to engage the customer. You need to think about how to get your product in front of the customer, not just through digital strategies. Take a page from the bigger guys who are creating tangible assets to drive…
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