Fashion

Optimize Paid Traffic to Attract the 5 Types of E-Commerce Shoppers Deciding where to invest your money in paid traffic can sometimes feel like a shot in the dark. There is a lot of trial and error that goes into finding the optimal strategy to fit your unique business; a trial period most startups have…

Merchandising Tips from Creating Fashion Websites That Sell, by Nicole Giordano and myself, Syama Meagher. Merchandising your website is important, you may not have a collection of 20 styles, but anything you can do to or­ganize your collections and make it easier for your custo­mers to find what they’re looking for, is a great thing.…

A traditional business plan is a guaranteed time waster unless you are looking for busy work to keep you from actually starting your brand or you are really considering outside investment. What is the alternative? A self directed plan to actually guide you month to month and season to season. This means cutting out the…

I was recently interviewed by Fawnia Soo Hoo for Refinery 29 on shopping tips for consumers. See below for an excerpt and link to full article. ” Return those unwanted items.” “First rule of thumb: “Don’t buy from a shop that you wouldn’t want store credit at,” says Syama Meagher, CEO of Scaling Retail. “Plain and…

Originally posted on Makers Row MAGIC is the world’s largest fashion marketplace, comprised of ten unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Did you show at SOURCING, PROJECT, ENK or any others? You may have found the show to be exhausting, but your work is far from over! Whether you exhibited your…

Originally posted on Makers Row  As an emerging or independent fashion brand, it is incredibly difficult to get your fashion website noticed in the endless ocean of fellow designers. Websites are popping up a bazillion and four a day (exact figure, you guys) and if you build yours, send out some tweets, create a Facebook…

Originally posted by Syama Meagher on Makers Row I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media. Here are 5 tips that will impact how you get noticed by prospective buyers: 1. Email is Cheap: Send something real. Have great fabric…

A great guest blog post by Dean Ronnie! When the average person thinks of retail, they would be forgiven for thinking online is the be all and end all when it comes to the future. But while online retail is ever growing, bricks and mortar stores aren’t as dead as the average person would believe. By…