Fashion

Originally posted on Makers Row  As an emerging or independent fashion brand, it is incredibly difficult to get your fashion website noticed in the endless ocean of fellow designers. Websites are popping up a bazillion and four a day (exact figure, you guys) and if you build yours, send out some tweets, create a Facebook…

Originally posted by Syama Meagher on Makers Row I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media. Here are 5 tips that will impact how you get noticed by prospective buyers: 1. Email is Cheap: Send something real. Have great fabric…

A great guest blog post by Dean Ronnie! When the average person thinks of retail, they would be forgiven for thinking online is the be all and end all when it comes to the future. But while online retail is ever growing, bricks and mortar stores aren’t as dead as the average person would believe. By…

Answer by Syama Meagher: Often times online fashion brands dont look at the full cycle of how to engage the customer. You need to think about how to get your product in front of the customer, not just through digital strategies. Take a page from the bigger guys who are creating tangible assets to drive…

Answer by Syama Meagher: Great Question. I agree with Robert Wagner about looking at population density. Places like Savannah, New Orleans, Rhode Island have been popping up on my radar. its good to note that good foot traffic in a high income demo generally negates your desire to have reasonable rents. I would look at…

Answer by Syama Meagher: There is a market for everything. The high margins they make on the smaller sized goods selling at full price allows them to compensate for non selling larger sized goods. It is also skewed appropriately when buyers are looking to sell for all sizes- often times following the format of XS…

Answer by Syama Meagher: I would really make sure those products have a high enough perceived value to warrant the price point you will have to charge to get the same margin dollars on a non imported product. $100 retail shirt in the US, $25 cost price, might become a $50 cost price with a…

  Businesses have been selling their products and services for years but they have never known the real reason about their increase or decrease in sales. Previously, people were not picking feathers in search of an environmentally friendly and economic product but today the tables have turned for businesses. People are more aware than ever…