Answer by Syama Meagher: Often times online fashion brands dont look at the full cycle of how to engage the customer. You need to think about how to get your product in front of the customer, not just through digital strategies. Take a page from the bigger guys who are creating tangible assets to drive…
Read MoreFashion
All things generally related to fashion.
What are the best cities in U.S. major metropolitan areas for renting retail property to launch a boutique (i.e., good combo of high foot…
Answer by Syama Meagher: Great Question. I agree with Robert Wagner about looking at population density. Places like Savannah, New Orleans, Rhode Island have been popping up on my radar. its good to note that good foot traffic in a high income demo generally negates your desire to have reasonable rents. I would look at…
Read MoreWhy does it seem like XL+ clothes are always the last to sell out?
Answer by Syama Meagher: There is a market for everything. The high margins they make on the smaller sized goods selling at full price allows them to compensate for non selling larger sized goods. It is also skewed appropriately when buyers are looking to sell for all sizes- often times following the format of XS…
Read MoreWhat would I have to do to purchase items at wholesale prices in the UK?
Answer by Syama Meagher: I would really make sure those products have a high enough perceived value to warrant the price point you will have to charge to get the same margin dollars on a non imported product. $100 retail shirt in the US, $25 cost price, might become a $50 cost price with a…
Read More5 Ways to Get in Front of Retail Buyers
Originally Published on Makers Row/Blog “I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media. Here are 5 tips that will impact how you get noticed by prospective buyers: 1. Email is Cheap: Send something real. Have great fabric swatches that you…
Read MoreHow to Brand Yourselves Better in This Competitive Market
Businesses have been selling their products and services for years but they have never known the real reason about their increase or decrease in sales. Previously, people were not picking feathers in search of an environmentally friendly and economic product but today the tables have turned for businesses. People are more aware than ever…
Read MoreForecasting Holiday Sales through Third Quarter Statistics
With growing business competition and promotional offers for the holiday season just around the corner, sales are peaking off charts for some and the others are hoping for a better, more profitable holiday season. Why do businesses fail to forecast sales and apply appropriate strategies from the third quarter, so when the holiday season approaches,…
Read MoreDon’t Grow Too Fast! Even the Big Guys Struggle
What do you think is the second or third priority of a start-up business? Every business starts with the basic aim of profiting through sales of its products or services but it is not just the mere concept of thinking that will help you reach your goals. Businesses should start with the aim to gain…
Read MoreCreating Brand Partners Is the Way to Reach on Top in Today’s Competitive Market
In today’s business world, it is very hard to survive the initial years in the business pool, let alone reaching the top. Many businesses are adopting new and innovative marketing strategies that have never been tried before and they may back fire. With several businesses out there, each with a unique range of products and…
Read MoreHow Programs Like “Made to Matter”™ Affect Brands – Two Seasons
As the time is passing, people are looking for greener, sustainable and better products that are much safer to use. As people are getting more and more aware of the benefits of organic products, they are trying to incorporate them into their lives. Keeping in mind this fact, the ‘Made to Matter’ program has been…
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