Scaling Retail Blog
All things generally related to fashion.
How the Chinese colossus, Alibaba, will affect the small businesses in the US? This question has been in heat for quite some time now, as experts are bewildered with Alibaba being whether a golden opportunity or a dime. As it is a China based group, business owners in US are still puzzled about what Alibaba…
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Branding from the scratch and making the brand popular and well famed for its attributes is not even close to being a cakewalk and takes years to build up reputation among people. On the other hand, those brands that already been established for decades, introducing new assortments is not much of a difficult task for…
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Brands and companies mostly focus on the designing, production and sending out remarkable products to the market that are capable of engaging their respective demographics. On the contrary, retailers mostly concentrate on optimizing their brand diversity, demand generation and inventory quantities that drastically enhance the product fit for a particular retail location or property. Retail brands should now…
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The Perfect Last Year By Ty Long The first thing people ask after reporting last week’s sales is what we did last year. Last year can provide some perspective, but how useful is one data point? Just as this year’s sale number contains all the peculiarities and randomness of a selling season, so would last…
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I was recently interviewed by Esther HU from NPR to discuss the future of retail along with Warby Parker CEO Dave Gilboa. Listen and read the interview here Excerpts from my interview: “With food trucks becoming more and more open and available, and the kind of migration of bringing that, I actually think that…
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Join me in Los Angeles as I discuss Growing Revenue on July 10th 2014. So, you have a fashion brand. And you want to get better. Get in better stores. Be a better brand. And make a bigger splash at the trade shows. Well, we designed SWIM LESSONS just for you. It’s one day. It’s…
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Answer by Syama Meagher: I second Ryan. Big Cartel and Shopify are great. I’d also like to throw in there Storenvy, and Goodsie. Check out: Converting Clicks to Cash: Fashion Ecommerce for Beginners for some tips. View Answer on Quora
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View Question on Quora
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