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Fashion
All things generally related to fashion.
What Is a Fashion Buying Cycle?
Answer by Syama Meagher: A buying cycle refers to when buyers are “going to market” and placing orders. There are traditional times to buy: September (Spring), February (Fall), then there is Resort and Pre-Fall. While most businesses operate under this schedule, buyers are increasingly looking to purchase all year in smaller quantities to provide continual…
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Retail Roundup: New Technology: Comptoir des Cotonniers
www.ScalingRetail.com This week, we’re chatting about a new interactive technology launched by Fast Company’s Comptoir Des Cotonniers.
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Suppose you have a business idea. After some research you discover that in the US this service is already being provided and quite popula…
Answer by Syama Meagher: Yes, Competition is a great form of validation. Take a close look at what others are doing in your space, what are they doing well? What could improve? Those are your cues. Now make it better. Don’t forget to brand yourself in a unique way that separates you from the competition.…
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How do I distribute my products to retail stores in the US?
Answer by Syama Meagher: Develop a sales strategy. 1. What Stores do you want to be in? Where are your competitors selling? 2. Are you at the right price point? 3. Get your sales materials together, lookbook, linelist 4. Develop a strong brand 5. Get ready to hit the pavement hard and stay persistant View…
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Which ecommerce platform should we use?
Answer by Syama Meagher: My favorite Ecommerce sites to use for a more sophisticated yet easy to launch site would be Shopify and Goodsie. Shopify will provide easy seamless integration for inventory management as well as offsite POS selling opportunities. Retail Strategy Los Angeles & New York | NYC Retail Consultant View Answer on Quora
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What is a good wholesale profit margin?
Answer by Syama Meagher: very general question. In fashion you should expect that the wholesale price when marked up by 2 or 2.5 is still competitive in your market. On the backend you always want to ensure that you are able to produce at the lowest possible price while still maintaining ethical practices. View Answer…
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Retail Roundup: Expanding Your Demographic
www.ScalingRetail.com Enter new markets. We tend to go after obvious demographics, but often leave out markets that we could be creating products for. In this episode, we chat about often overlooked markets with great potential.
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Can product videos help to increase your eCommerce sales?
Answer by Syama Meagher: absolutely. product videos are the window into your craftsmanship brand ethos. There are small and larger companies that are making excellent use of videos. Check out: Hayden-Harnett Handbags & Accessories for a great example of a small business using video to optimize content, and look at Women’s designer clothes, shoes, bags…
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What responsibilities do sellers on e-commerce sites have?
Answer by Syama Meagher: Just a couple more to add. Picking, Packing, Delivery. Shipping costs etc. Communication. Proper return policies-what happens when they don’t like it? Site maintenance- load time- bandwidth Digital marketing- how are you driving traffic? How are you increasing CLV? Customer lifetime value. View Answer on Quora
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