Fashion

Answer by Syama Meagher: Having worked with larger brands and smaller brands I can say that the wishlist is a nice idea, but similar to abandon cart needs to be optimized. What I mean is that if you add a wishlist to your site- you need make sure to use that as a vehicle to…

Answer by Syama Meagher: Not at all. Infact with social engagement being digital there is a higher probability of being swayed to purchase because of the customized and highly targeted advertising strategies. When you walk down the street- you see the same billboard everyone else does. When you go online the world has been created…

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Answer by Syama Meagher: Crowdfunding as option? Try Indiegogo or Kickstarter Are you a female entrepreneur? Try Plum Alley Thinking of a loan from friends and family? try Zimple Money Try non traditional models, like consignment and dropshipment, keeps overhead low and might lower needs for funding. View Answer on Quora

Answer by Syama Meagher: Back in 2008 when I was working at Barneys New York in the Ecommerce division we struggled with the creative vision of making an online store that both reflected how the customer shopped the store as well as how consumers were shifting how to shop online. Obviously shoppers online are triggered…

Answer by Syama Meagher: There are a lot of challenges…I’ll touch on one. There is a moment after you have officially received your first order that is very tricky. After you get your first wholesale order you need to light a fire under production to fulfill and get your orders in time. You also need…

Answer by Syama Meagher: Great start! Scott mentioned some great points. To build on them, try the following: Add Lifestyle Images, product shots in context Have 3-5 images per line Your homepage should be interesting (add copy about your brand, an area to sign up and offer a small discount when they do!) Your shop…

Answer by Syama Meagher: There are quite a few ways to offload products. In addition to Craigslist, I would try  Apartment Therapy. Also, if there is any value to your clothing you could try Authenticated Luxury Consignment. Buy and Sell Louis Vuitton, Gucci, Chanel and more. or even donate and get a tax write off…