What is the conversion rate of a wish-list?

Answer by Syama Meagher: Having worked with larger brands and smaller brands I can say that the wishlist is a nice idea, but similar to abandon cart needs to be optimized. What I mean is that if you add a wishlist to your site- you need make sure to use that as a vehicle to…

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Why do offline brands struggle to sell online?

Answer by Syama Meagher: Back in 2008 when I was working at Barneys New York in the Ecommerce division we struggled with the creative vision of making an online store that both reflected how the customer shopped the store as well as how consumers were shifting how to shop online. Obviously shoppers online are triggered…

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