Scaling Retail Blog
This post was originally written for Create & Cultivate by me (Syama Meagher, CEO of Scaling Retail). Create & Cultivate Is an Online Platform & Conference Series for Female Entrepreneurs in the Digital Space. Its such a useful post, I wanted to make sure my readers saw it. Many of us have a vision of…
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Hello CEOs! Some of you might be resistant to accepting that you are the heads of your businesses, but you are. So again, Hello CEO’S! and you say “Hello Syama!” In the final week of Launch My Brand we go over CEO Advice & Management. This topic is so critical, and it is essential that you…
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Sales are the lifeline of your business. No sales, no business. So its very important to develop your sales strategy. Your strategy might include e-commerce, wholesale, popup shops, consignment, and drop-shipment amongst others. This blog post we will discuss the 1st step to selling e-commerce and the 1st step to launching wholesale. For more advice on…
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“I Have No Competitors” Why a Competitive Matrix is important. I cannot tell you how many times I’ve heard brands say, “I have no competitors”. I just cannot believe this; simply because at the end of the day your “customer”, either the wholesale buyer or the direct customer, has options on where they want…
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Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are a startup who needs to identify your customer to properly position for marketing or an established brand that is evaluating brand direction, your customer is king and queen. This post is…
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Developing your collection can seem like a 100% creative experience. You get inspiration on colors and have inclinations towards certain fabrics and silhouettes. However, this is just a part of the product planning process. Your final collection should include planning on how many styles and SKU’s, basics vs. fashion items, collection or item driven, key items,…
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It can be awfully frustrating to project expenses for your company within the first 3 years of launching. There are lots of unexpected costs and if you are self funding you might be unsure about what is essential to succeed and what is the extra mile. I’m going to share with you a…
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