Foundation: The Competitive Matrix
“I Have No Competitors” Why a Competitive Matrix is important. I cannot tell you how many times I’ve heard brands say, “I…
Foundation: Identify your Customer
Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are…
Foundation: Product & Assortment Planning
Developing your collection can seem like a 100% creative experience. You get inspiration on colors and have inclinations towards certain fabrics and silhouettes.…
How to Start Your Business When Working Full-Time
Foundation: Finances & Cash Flow 101
It can be awfully frustrating to project expenses for your company within the first 3 years of launching. There are lots…