Marketing
How to Build a Local, Loyal Customer Base for Your Brand
With more options available than ever, it’s never been more important to connect with consumers face-to-face. Do you have a local loyalty strategy in place? When we think about building strong local consumer bases, “craft fairs” often come to mind. The idea of a local market was never a very fashionable concept 10 years ago,…
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Why Millennials and Gen Z Love Eco-Conscious Brands
Younger generations are embracing sustainability with fervor. What’s behind the movement and how will you get involved? Though sometimes controversial, many of today’s consumers insist brands should take a stand- and this is especially true with younger generations. While worthwhile political and social issues surely exist, they can often be extremely polarizing, alienating large groups…
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Should Your Independent Fashion Brand Stand for Political and Environmental Issues?
How to Land Press and Interviews for Your New Small Fashion Business
Have you launched a successful PR strategy for your small fashion business? An excellent PR firm can secure quality press for your new fashion business – and in a very short period of time. While it may require a significant investment, the results are certainly worthwhile. However, hiring a PR agency at $2,500-$4,000 monthly retainers…
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2019 Retail Trends: The Age of Influence
2019 Retail Trends: Scaling Up with Strategic Partnerships
2019 Consumer Shopping Trends: One, The Customer Experience.
How to Leverage Capsule Collections to Boost Visibility and Sales
