Do you know how a reverse-mentorship can help your business innovate and stay relevant in the eyes of your target audience? The reverse-mentorship is one of the most brilliant new cohort-researching strategies on the block. At a time when brands of all sizes want to understand more and more about Millennials and Gen Z, critical…
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How the Best Retail Brands Produce Their Packaging
First impressions are lasting impressions- and shipping can be a major expense. Do you know how the best retail brands source their packaging? You need to source high quality, on-brand packaging to deliver on your customer promise. What’s more, you have to understand the best packaging options for your brand, the right shipping costs, returns…
Read More5 Ways to Increase Your Sales at Craft Markets
How to Build a Local, Loyal Customer Base for Your Brand
With more options available than ever, it’s never been more important to connect with consumers face-to-face. Do you have a local loyalty strategy in place? When we think about building strong local consumer bases, “craft fairs” often come to mind. The idea of a local market was never a very fashionable concept 10 years ago,…
Read MoreWhy Millennials and Gen Z Love Eco-Conscious Brands
Younger generations are embracing sustainability with fervor. What’s behind the movement and how will you get involved? Though sometimes controversial, many of today’s consumers insist brands should take a stand- and this is especially true with younger generations. While worthwhile political and social issues surely exist, they can often be extremely polarizing, alienating large groups…
Read MoreShould Your Independent Fashion Brand Stand for Political and Environmental Issues?
How to Land Press and Interviews for Your New Small Fashion Business
Have you launched a successful PR strategy for your small fashion business? An excellent PR firm can secure quality press for your new fashion business – and in a very short period of time. While it may require a significant investment, the results are certainly worthwhile. However, hiring a PR agency at $2,500-$4,000 monthly retainers…
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