Scaling Retail Blog
Did you get the lowdown on WWDMAGIC Las Vegas? Whew! I’ve been traveling like crazy. I’m comfortably back in LA, after my latest journey – WWDMAGIC Las Vegas. I was there for agency business and gave three talks. The first was “Making It. Defining Success as a Startup.” and the other was “The Age of…
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Do you understand top professional influencers’ expectations? A lot of companies tend to see influencers as people posting on a purely transactional basis, but that can’t be farther from the truth. Most influencers look to bring a lot of value to their audiences. When it comes to the bigger influencers, you’re more likely to work…
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Will you be joining us in Coral Gables for session two? I was just in Miami for the first of a 3-part series of breakout sessions: “How to Strategize for the Holidays”. It was a short but fulfilling trip! Day 1: Customer Interviews These first two days were about understanding your customer through design thinking.…
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The newest, hottest luxury streetwear businesses are expertly leveraging storytelling to develop their brands. They’re doing it so well, that the biggest players in luxury fashion are shifting their narratives to compete. We can look at Gucci’s new urban perspective or a Riccardo Tisci-helmed Burberry’s frequent delivery and product drops (coming up on the horizon,…
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You have a personal brand, but are you using it to your advantage? These days – thanks to social media – almost everyone has a personal brand. It’s also reflected in your website, your work environment, the way you work with others, intimate groups, close ties…. It’s basically how people and society interpret you as…
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Do you know how to do the new print mailers right? Direct catalog mailers have changed. And they’re nothing like your Sears catalogs. But, first, here’s the backstory of how this post came into being… As a marketer with tons of curiosity, I set out to find out who’s selling my information. So when I…
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Are you learning from the CEOs taking the industry by storm? We often hear of fashion industry CEOs from major companies being profiled and lauded for innovation, but small growth stage companies are really the ones making the biggest waves. Growth stage businesses can pivot faster and experiment more often with smaller teams and lower…
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Email inboxes are saturated the world over, how are you leveraging creativity to get results? Writing emails can be tough when you know you need to write them on a regular basis and they’ve got to communicate so much in such a small amount of space. Emails are a huge part of brand awareness and…
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Are you sure you’re leveraging the right promotional holidays for your fashion business? What does your retail calendar look like? It’s impossible to hold promotions for every holiday that comes by – and we certainly don’t recommend you try. But if you’ve only been leveraging the usual suspects (like Christmas and Valentine’s Day), you could…
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