Marketing
How to Work with Micro Influencers
Transcript: Hi, I’m Syama Meagher, CEO of Scaling Retail, and today let’s talk a little bit about how to work with micro influencers. You know, micro influencers are really the next big deal. Editors, bloggers, they’re all taking a look at these micro influencers in order to see what they’re posting and what they’re trending.…
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How to Launch Your Fashion PR Strategy
Transcript: Hi, I’m Syama Meagher, CEO of Scaling Retail, and launching your PR on your own can be one of the most difficult and necessary things you’ll have to do for your own business. If you don’t have the budget to hire someone at a $1,000 to $10,000 a month, you might be looking to…
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Why Your Fashion Business Needs a Blog
How to Launch a Luxury Startup
How to Brand Yourself Before You Get Branded
7 Days to Launching Your First Great Facebook Ad
Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage ecommerce businesses can be especially confusing and…
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10 Tips to Starting a Fashion Blog for Your Fashion Business
Writing a blog can seem like a daunting task, especially when you consider the amount of time it takes to plan the content, write, edit, and syndicate it. But if you find yourself reading this blog post then you realize that it can also be very powerful. Lets unpack why a blog for your fashion…
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5 Ways to Get Pinterest to Convert for Your Brand
Pinterest can be a time consuming platform unless you are dedicated to building it out and engaging on it. So, if you are already swamped with Instagram then please don’t try to launch a Pinterest platform until you’ve got it down. If you have been working on Pinterest but want to optimize your results and…
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Driving Sales this Holiday Season: Black Friday to Christmas
Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…
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