7 Days to Launching Your First Great Facebook Ad

Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage e-commerce businesses can be especially confusing and…

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Driving Sales this Holiday Season: Black Friday to Christmas

Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…

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3 Tips to Authentic Fashion Marketing

3 Tips to Authentic Fashion Marketing Struggling with marketing your business? Shy about being the face of your brand? It’s time to step out from behind the curtains. Big fashion companies want to be more like you, they want to be more transparent, create better connections with their customers and be nimble in response to…

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How to Plan for Your Photoshoot

Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting corners. You can do this on a budget, but don’t go all the way cheap.Planning  for a photoshoot is a daunting task, but one you have to do it at least twice…

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