Scaling Retail Blog
This post was originally written for Create & Cultivate by me (Syama Meagher, CEO of Scaling Retail). Create & Cultivate Is an Online Platform & Conference Series for Female Entrepreneurs in the Digital Space. Its such a useful post, I wanted to make sure my readers saw it. Many of us have a vision of…
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I love listening to podcasts. It’s such a wonderful way to pass time while doing other activities, and it makes it easy to be inspired and learn new things. You will be surprised at how your next great idea could come from a story about life-span longevity (TED Radio Hour) or Will Chamberlain’s underhand basketball…
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Vogue UK recently announced that Alexa Chung would be introducing a new program to the VILLIOD app to attract emerging designers to sell. VILLIOD is an app that connects consumers and influencers via moodboards that sell products. Think of it as a shoppable, mobile and cooler Polyvore. This app currently works on an affiliate marketing…
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Why No One Reads Your Emails + How to Fix It This blog post is going to change the way you send pitch emails forever. If you are lucky you will have caught the post in time to make it to the NET 30 webinar on how to sell wholesale. Enticing, yes? Read on. I…
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The Truth about Fashion Business Cards Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho). Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a…
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Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting corners. You can do this on a budget, but don’t go all the way cheap.Planning for a photoshoot is a daunting task, but one you have to do it at least twice…
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Answer by Syama Meagher: I like everyone’s answers here. To add- create meaningful content around the topics your customers want to read about, not things you think are interesting. Have you done an empathy map yet? Draw inspiration from those answers. Syndicate that content everywhere. Also, make it super easy have your customer do what…
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Interesting post from Open Forum. Partnerships are incredibly important when identifying resources and growth opportunities. “This article was originally published on The Huffington Post. With a third of entrepreneurs making growth a top priority in 2013, small business optimism is a bright spot amid ongoing economic uncertainties. Entrepreneurs’ confidence rose to 86 percent in the third quarter, according to the Ewing…
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