Resources

Do Emerging Designer Platforms Help?
Resources Posted by Scaling Retail

Vogue UK recently announced that Alexa Chung would be introducing a new program to the VILLIOD app to attract emerging designers to sell. VILLIOD is an app that connects consumers and influencers via moodboards that sell products. Think of it as a shoppable, mobile and cooler Polyvore. This app currently works on an affiliate marketing…

Read More
The Truth About Fashion Business Cards
Fashion, Resources, Sales, Startup Posted by Scaling Retail

The Truth about Fashion Business Cards Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho) “Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a…

Read More
How to Plan for Your Photoshoot
Marketing, Resources, Startup Posted by Scaling Retail

Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting corners. You can do this on a budget, but don’t go all the way cheap.Planning  for a photoshoot is a daunting task, but one you have to do it at least twice…

Read More
What is the best way to increase the conversion rate of a website without spending too much money?
Fashion, Marketing, Resources Posted by Syama Meagher

Answer by Syama Meagher: I like everyone’s answers here. To add-  create meaningful content around the topics your customers want to read about, not things you think are interesting. Have you done an empathy map yet? Draw inspiration from those answers. Syndicate that content everywhere. Also, make it super easy have your customer do what…

Read More
Four Ways To Scale Your Business Responsibly
Fashion, Resources Posted by Syama Meagher

Interesting post from Open Forum. Partnerships are incredibly important when identifying resources and growth opportunities. “This article was originally published on The Huffington Post. With a third of entrepreneurs making growth a top priority in 2013, small business optimism is a bright spot amid ongoing economic uncertainties. Entrepreneurs’ confidence rose to 86 percent in the third quarter, according to the Ewing…

Read More