Resources Archives - Page 2 of 2

Do Emerging Designer Platforms Help?

Vogue UK recently announced that Alexa Chung would be introducing a new program to the VILLIOD app to attract emerging designers to sell. VILLIOD is an app that connects consumers and influencers via moodboards that sell products. Think of it as a shoppable, mobile and cooler Polyvore. This app currently works on an affiliate marketing…

Why No One Reads Your Emails + How to Fix It

CEO Advice, Resources Posted by Scaling Retail

Why No One Reads Your Emails + How to Fix It This blog post is going to change the way you send pitch emails forever. If you are lucky you will have caught the post in time to make it to the NET 30 webinar on how to sell wholesale. Enticing, yes? Read on. I…

The Truth About Fashion Business Cards

Fashion, Resources, Sales, Startup Posted by Scaling Retail

The Truth about Fashion Business Cards Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho). Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a…

How to Plan for Your Photoshoot

Marketing, Resources, Startup Posted by Scaling Retail

Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling. This is one area I never suggest cutting corners. You can do this on a budget, but don’t go all the way cheap.Planning for a photoshoot is a daunting task, but one you have to do it at least twice…

What Is the Best Way to Increase the Conversion Rate of a Website Without Spending Too Much Money?

Fashion, Marketing, Resources Posted by Syama Meagher

Answer by Syama Meagher: I like everyone’s answers here. To add- create meaningful content around the topics your customers want to read about, not things you think are interesting. Have you done an empathy map yet? Draw inspiration from those answers. Syndicate that content everywhere. Also, make it super easy have your customer do what…

Video: Retail Roundup: Amazon Kindle POS & Small Business Fashion & Retail

Four Ways To Scale Your Business Responsibly

Fashion, Resources Posted by Syama Meagher

Interesting post from Open Forum. Partnerships are incredibly important when identifying resources and growth opportunities. “This article was originally published on The Huffington Post. With a third of entrepreneurs making growth a top priority in 2013, small business optimism is a bright spot amid ongoing economic uncertainties. Entrepreneurs’ confidence rose to 86 percent in the third quarter, according to the Ewing…