Scaling Retail Blog
No matter how much you hear about design, production and marketing, operations seems to always get cast by the wayside. Do you know how to set up your first processes and systems? We’ve worked with hundreds of fashion startup owners over the years. What we’ve found is that many are proficient in design, but aren’t…
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Launching and running a fashion business is a lot of work. Are you cut out for the job? That’s right – these are 10 reasons why you shouldn’t be starting a fashion business. It looks like a lot of fun and glamour – but in reality – fashion is tough. You have to enter the…
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Did you know your competitive matrix can steer you towards the right pricing, assortment planning and more? A lot of people think they’re alone. They have no competition and their customers aren’t looking anywhere else. But that can’t be farther from the truth. You’re always competing for consumers’ dollars, because they only have so much…
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Do you know how to drive crowds to your brick-and-mortar stores or real life events? Growing your traffic offline will become top of mind for your fashion startup whenever you prep for a pop-up shop launch or other public event. You’ll also need to think about it when you sign that long-term lease for your…
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Do you know how to maximize your mobile marketing returns with Instagram? It’s critical for emerging brands to nail mobile marketing. In fact, many brands are launching with mobile-first platforms before designing for desktop devices. We’ve been keeping our eyes on the market and we love how the following emerging brands are winning at mobile marketing,…
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