Startup
10 Reasons You Shouldn’t Be Starting a Fashion Business
Launching and running a fashion business is a lot of work. Are you cut out for the job? That’s right – these are 10 reasons why you shouldn’t be starting a fashion business. It looks like a lot of fun and glamour – but in reality – fashion is tough. You have to enter the…
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How to Develop and Leverage Your Competitive Matrix
Did you know your competitive matrix can steer you towards the right pricing, assortment planning and more? A lot of people think they’re alone. They have no competition and their customers aren’t looking anywhere else. But that can’t be farther from the truth. You’re always competing for consumers’ dollars, because they only have so much…
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What’s Wrong with Being a Fashion Hobbyist?
Product Pricing for Profit: A How-To
The Fashion Startup’s Guide to Growing Traffic Offline
Do you know how to drive crowds to your brick-and-mortar stores or real life events? Growing your traffic offline will become top of mind for your fashion startup whenever you prep for a pop-up shop launch or other public event. You’ll also need to think about it when you sign that long-term lease for your…
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The Critic’s Corner: 3 Emerging Brands to Watch for Mobile Marketing Inspiration
Do you know how to maximize your mobile marketing returns with Instagram? It’s critical for emerging brands to nail mobile marketing. In fact, many brands are launching with mobile-first platforms before designing for desktop devices. We’ve been keeping our eyes on the market and we love how the following emerging brands are winning at mobile marketing,…
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Launch Your Business for Future Growth
7 Characteristics of Fashion Brands That Sell
Does your brand embody everything required for healthy retail and wholesale sales? There are several new, bestselling brands that seemed to have come out of nowhere to turn into “overnight successes”. They’ve learned how to cleverly leverage everything from distribution to cash flow to catapult sales. Let’s take a look at the seven characteristics these…
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How to Find a Co-Founder
There is a LOT to be done when it comes to launching and running your fashion brand. If you’re looking for a co-founder, use this criteria for a successful search.
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