Scaling Retail Blog
Do you know how to maximize your mobile marketing returns with Instagram? It’s critical for emerging brands to nail mobile marketing. In fact, many brands are launching with mobile-first platforms before designing for desktop devices. We’ve been keeping our eyes on the market and we love how the following emerging brands are winning at mobile marketing,…
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Does your brand embody everything required for healthy retail and wholesale sales? There are several new, bestselling brands that seemed to have come out of nowhere to turn into “overnight successes”. They’ve learned how to cleverly leverage everything from distribution to cash flow to catapult sales. Let’s take a look at the seven characteristics these…
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Fashion startups! This business is tough but it’s even more difficult if you don’t take the time to master the basics of retail. How well do you understand your fashion business? There’s a lot more required for retail success than having beautiful products, inspiring photography, and a creative brand voice. These are all important considerations…
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What impression does your brand leave on wholesale buyers and could you be doing more? You are launching your startup fashion brand and you’re pumped up to start pitching. Top of mind is how to best position your brand to wholesale buyers. Often misunderstood, the job of a buyer is not only to look and find…
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Did you know your return policy can literally make or break your business? It’s easy to want to protect your sales, and never allow a return. In fact, by the time your website is live, you will probably have your product in such great shape that you can’t even imagine someone even wanting to return…
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Are you working with other brands to maximize your resources and increase sales? I was writing a blog post for StartUp Fashion on “How to Launch an E-commerce Shop Selling Your Own Brand and Others” (will update with link when its live), and I had an idea that I never saw in practice, the CO-OP…
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