Startup
Fashion Startups, Master the Basics of Retail.
Fashion startups! This business is tough but it’s even more difficult if you don’t take the time to master the basics of retail. How well do you understand your fashion business? There’s a lot more required for retail success than having beautiful products, inspiring photography, and a creative brand voice. These are all important considerations…
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Why Your Fashion Business Needs a Blog
5 Ways to Make Your Brand Attractive to Wholesale Buyers
What impression does your brand leave on wholesale buyers and could you be doing more? You are launching your startup fashion brand and you’re pumped up to start pitching. Top of mind is how to best position your brand to wholesale buyers. Often misunderstood, the job of a buyer is not only to look and find…
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How to Launch a Luxury Startup
All About Returns & How to Write a Return Policy
Did you know your return policy can literally make or break your business? It’s easy to want to protect your sales, and never allow a return. In fact, by the time your website is live, you will probably have your product in such great shape that you can’t even imagine someone even wanting to return…
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Innovation in Retail: How a CO-OP Website Can Boost Online Sales
Are you working with other brands to maximize your resources and increase sales? I was writing a blog post for StartUp Fashion on “How to Launch an E-commerce Shop Selling Your Own Brand and Others” (will update with link when its live), and I had an idea that I never saw in practice, the CO-OP…
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7 Days to Launching Your First Great Facebook Ad
Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage e-commerce businesses can be especially confusing and…
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Do You Need a Business Plan for Your Fashion Business?
Driving Sales this Holiday Season: Black Friday to Christmas
Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…
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