Startup
5 Ways to Make Your Brand Attractive to Wholesale Buyers
What impression does your brand leave on wholesale buyers and could you be doing more? You are launching your startup fashion brand and you’re pumped up to start pitching. Top of mind is how to best position your brand to wholesale buyers. Often misunderstood, the job of a buyer is not only to look and find…
Read More
How to Launch a Luxury Startup
All About Returns & How to Write a Return Policy
Did you know your return policy can literally make or break your business? It’s easy to want to protect your sales, and never allow a return. In fact, by the time your website is live, you will probably have your product in such great shape that you can’t even imagine someone even wanting to return…
Read More
Innovation in Retail: How a CO-OP Website Can Boost Online Sales
Are you working with other brands to maximize your resources and increase sales? I was writing a blog post for StartUp Fashion on “How to Launch an E-commerce Shop Selling Your Own Brand and Others” (will update with link when its live), and I had an idea that I never saw in practice, the CO-OP…
Read More
7 Days to Launching Your First Great Facebook Ad
Facebook is such a powerful advertising tool. It is effective for both fashion retail brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage ecommerce businesses can be especially confusing and…
Read More
Do You Need a Business Plan for Your Fashion Business?
Driving Sales this Holiday Season: Black Friday to Christmas
Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…
Read More
How Many Collections Should You Produce Each Year?
This used to be a very simple answer: two. But in recent years business models have changed on the retail side and on the vendor side. Ever since the market crashed in 2008, retailers have been in the mentality of buy little and buy often. They don’t want to be heavy in inventory and risk…
Read More
Luxury Brands on Snapchat- Ready to Jump on Board?
Luxury brands are jumping on the bandwagon of Snapchat. Burberry, Everlane and Valentino have all become active users of Snapchat in the last 2 years. Why? Because the demographics of Snapchat have changed- when launched the platform quickly became a favorite in the 18-24 year old market and now there is an increase engagement amongst…
Read More