Foundation: The Competitive Matrix

“I Have No Competitors” Why a Competitive Matrix is important.   I cannot tell you how many times I’ve heard brands say, “I have no competitors”. I just cannot believe this; simply because at the end of the day your “customer”, either the wholesale buyer or the direct customer, has options on where they want…

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Foundation: Identify your Customer

Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are a startup who needs to identify your customer to properly position for marketing or an established brand that is evaluating brand direction, your customer is king and queen.   This post is…

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How to Write a Buyer Pitch Email

How to sell to Barneys NY, Saks and Neimans? Write a killer pitch email to get buyers talking about your brand! Simple easy template to get you talking to the write buyers. Did you find this video helpful? Need more tips? Leave a comment below, so we can chat! Thank you for watching. For more…

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How to Create your Line List for Wholesale Buyers

  Stuck on how to create your line list? Watch this. I’ll walk you through each column and tell you exactly how to build it. What you will need: 1. MS Excel 2. Photographs of your product 3. Pricing 4. Materials Content …and a couple other things that I will share. If you are ready…

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