Foundation: The Competitive Matrix
“I Have No Competitors” Why a Competitive Matrix is important. I cannot tell you how many times I’ve heard brands say, “I…
Foundation: Identify your Customer
Identifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment. Whether you are…
How to Price Your Collection: A Step-by-Step Guide
Fashion brand startup owners, we know coming up with prices for your first collection can seem daunting but it’s actually very straightforward with…