Scaling Retail Blog
Are your product pages optimized for healthy e-commerce sales? When we analyze the e-commerce sites of a brand or independent fashion retailer, we find most fall into one of two categories. There are those that don’t put enough thought into them and those who add too many unnecessary features and details. Read on for what…
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There are a lot of different ways to double your wholesale revenue. Which strategy will you choose for your fashion design business? Boosting your wholesale revenue is one of the best ways to grow your fashion design business. But if you just try to do twice the work, your goal may never become a reality.…
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If you’re planning on starting a fashion label, you definitely have a big question in mind… how much money do you need? The simple answer is you need a lot more than you think! What Does It Take to Launch a Fashion Business? Let’s clear up a couple of common misconceptions before we dive deeper…
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What qualifies a manufacturer as the right one for you, and how will you track them down? One of the most important things you’ll do before starting a fashion label, will be pinpointing the right manufacturer. The right manufacturer for your brand is not necessarily the right production partner for another. Your brand needs someone…
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Last week, I was in NYC for NYFW and WWD Digital Forum. I also flew to Minneapolis for Target’s global conference. Here’s what went down… What’s New Every retailer on the lineup shared something new. Nordstrom announced The Nordy Club, their new rewards club with an experiential focus. Walmart announced local, customized experiences by Jet.com.…
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No matter how much you hear about design, production and marketing, operations seems to always get cast by the wayside. Do you know how to set up your first processes and systems? We’ve worked with hundreds of fashion startup owners over the years. What we’ve found is that many are proficient in design, but aren’t…
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Are you leveraging fashion’s favorite social network to the best of your abilities? Fashion lovers are all over Instagram, but regularly posting on-brand, attractive content is far from enough if you want to bring in more cash. Leverage these five moves to use the platform to triple your online sales… 1. Connect Instagram with Your…
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