3 Reasons Why You Need a Healthy Company Culture to Boost Productivity
Do you understand the connection between great leadership and high-performing employees? If you’re looking for a way to boost productivity at your business, look no further than company culture. The culture of your company trickles down from its leaders. Your role as CEO or brand owner is how you set the tone for your brand.…
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How to Deliver on Your Customer Promise
How the Best Retail Brands Produce Their Packaging
First impressions are lasting impressions- and shipping can be a major expense. Do you know how the best retail brands source their packaging? You need to source high quality, on-brand packaging to deliver on your customer promise. What’s more, you have to understand the best packaging options for your brand, the right shipping costs, returns…
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5 Ways to Increase Your Sales at Craft Markets
How to Build a Local, Loyal Customer Base for Your Brand
With more options available than ever, it’s never been more important to connect with consumers face-to-face. Do you have a local loyalty strategy in place? When we think about building strong local consumer bases, “craft fairs” often come to mind. The idea of a local market was never a very fashionable concept 10 years ago,…
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Why Millennials and Gen Z Love Eco-Conscious Brands
Younger generations are embracing sustainability with fervor. What’s behind the movement and how will you get involved? Though sometimes controversial, many of today’s consumers insist brands should take a stand- and this is especially true with younger generations. While worthwhile political and social issues surely exist, they can often be extremely polarizing, alienating large groups…
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Should Your Independent Fashion Brand Stand for Political and Environmental Issues?
7 Characteristics of Successful Fashion Entrepreneurs
Are you on the path to success? No two fashion entrepreneurs are alike and no two individuals share the same goals, strengths, passions or struggles. Still, there’s no question that the most successful entrepreneurs in the industry share a certain set of characteristics. They’re actively engaged, surrounded by talent, willing to work on anything, and…
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