Scaling Retail Blog
Answer by Syama Meagher: Call manufacturers and get familiar with their production cycles. Sometimes you can through your order in and a better price because its better for them to keep factories going all year long. Some things to ask yourself: Will you be producing as the order is placed? Or are you purchasing inventory…
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Answer by Syama Meagher: Use abandoned cart emails, and entice customers to come back with Free Ship or Price drop alert KISS (Keep It Simple Sam): When pushing customer through the funnel, make a one page checkout. Look at your Behavior Flow in analytics, where are they dropping off? Payment options: Gilt and other brands…
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Answer by Peter Baskerville: There is a reason why the following supply chain has developed over the past 150 years – it has proved to be the most efficient and therefore the most profitable way for businesses to convert raw materials into saleable goods and for consumers to purchase those goods for the lowest possible…
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Interesting post from Open Forum. Partnerships are incredibly important when identifying resources and growth opportunities. “This article was originally published on The Huffington Post. With a third of entrepreneurs making growth a top priority in 2013, small business optimism is a bright spot amid ongoing economic uncertainties. Entrepreneurs’ confidence rose to 86 percent in the third quarter, according to the Ewing…
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Great article from Racked. Important to recognize the value of community. Small businesses share similar experiences and there is a lot learn from one another. “Over the past year, we’ve spoken to store owners throughout the city—from the Lower East Side to Ditmas Park—compiling their vast knowledge and anecdotal tidbits into a weekly interview feature.…
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Answer by Syama Meagher: This is a two fold answer. The first, how can I drive traffic to my site. The second, how can I push someone through my funnel. There is a 2a which is how can I increase the lifetime value of my customer- you don’t want to be a one hit wonder.…
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Interesting interview with Maddy Maxey from Open Forum. Its exciting to see a woman learning code and enter into fashion tech on her own. TAKEAWAY: Getting scrappy is important, if even to learn the elements you may need to eventually hire out for. “Maddy Maxey is determined to be perpetually caffeinated. It’s a strategy integral…
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Audio Only: Hi and welcome to the retail roundup this is Syama Meagher from Scaling Retail. This week we took a look at show-rooming in particular Best Buy. This holiday season Best Buy launched a wonderful commercial featuring Will Arnet and really putting up forward and front that they are suffering from show-rooming. They turned it into a…
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a.k.a The Resolution for Small Businesses Before launching right into 2014, I promise to do my 2013 post-mortem (What happen last year? What did we do right? What went wrong? How much did I spend and where were there opportunities?) Write down my 2014 objectives and post them somewhere visible. Reevaluate where my money is…
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