The True ROI of Influencer Collaborations

It’s fascinating that we all know influencer collaborations are extremely important for getting visibility for our businesses, though we don’t tend to execute them in the most efficient manner possible. Whenever you work with an influencer, you should be looking at sales lift and a brand awareness lift. Ultimately, you’re going to be searching for…

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Starting a Fashion Design Company: Wholesale Merchandising 101

It’s easy to start a fashion brand and really start off from the position of designing clothes that you like. Oftentimes, as creative entrepreneurs, we say, “Hey, these are collections or products that we feel so largely inclined to make for ourselves, why not start a business around those products?” Well, while you might find…

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The CEO Wellness Toolkit

Fashion brand CEOs, what keeps you going every day? Business is tough and the business of running a fashion brand is one of the tougher businesses out there. If you don’t already have go-to stress management and wellness-promoting tools on your side, now is the time to create your own CEO wellness toolkit. My CEO…

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How to Develop a Mobile-First Website

Approximately 4 out of 5 American consumers are online shoppers and 51% have made a purchase with a mobile device, according to Pew Research Center. What’s more, 55% of shoppers have purchased items after discovering them via social media, platforms most often accessed via mobile devices (Source: Shopify). If you don’t have a mobile-first website,…

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