Scaling Retail Blog
No matter how much you hear about design, production and marketing, operations seems to always get cast by the wayside. Do you know how to set up your first processes and systems? We’ve worked with hundreds of fashion startup owners over the years. What we’ve found is that many are proficient in design, but aren’t…
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Are you leveraging fashion’s favorite social network to the best of your abilities? Fashion lovers are all over Instagram, but regularly posting on-brand, attractive content is far from enough if you want to bring in more cash. Leverage these five moves to use the platform to triple your online sales… 1. Connect Instagram with Your…
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Did you get the lowdown on WWDMAGIC Las Vegas? Whew! I’ve been traveling like crazy. I’m comfortably back in LA, after my latest journey – WWDMAGIC Las Vegas. I was there for agency business and gave three talks. The first was “Making It. Defining Success as a Startup.” and the other was “The Age of…
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Do you understand top professional influencers’ expectations? A lot of companies tend to see influencers as people posting on a purely transactional basis, but that can’t be farther from the truth. Most influencers look to bring a lot of value to their audiences. When it comes to the bigger influencers, you’re more likely to work…
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What makes your pop-up shops stand out from the pack? In an over-saturated period of fashion pop-up shops and collaborations, standing out from the pack is more important than ever. Interestingly enough, while bigger brands are taking over with pop-ups as part of experiential retail strategies, it’s the smaller businesses who are making an impact.…
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Will you be joining us in Coral Gables for session two? I was just in Miami for the first of a 3-part series of breakout sessions: “How to Strategize for the Holidays”. It was a short but fulfilling trip! Day 1: Customer Interviews These first two days were about understanding your customer through design thinking.…
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