How to Find the Right Influencers Who Can Make the Biggest Impact on Your Brand
How to Develop and Leverage Your Competitive Matrix
Did you know your competitive matrix can steer you towards the right pricing, assortment planning and more? A lot of people think they’re alone. They have no competition and their customers aren’t looking anywhere else. But that can’t be farther from the truth. You’re always competing for consumers’ dollars, because they only have so much…
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Can Amazon Be Trusted?
Scaling Retail on the Go: Internet Retailer Conference (IRCE) June 2018 – Amazon Central Our technology and marketing expert went to Internet Retailer Conference (IRCE) in Chicago. Interestingly enough, his main takeaway was a question: Can Amazon really be trusted? This was the same question I posed a few years ago, and observations of the tech…
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How to Leverage Your Personal Brand for Your Business’ Success
You have a personal brand, but are you using it to your advantage? These days – thanks to social media – almost everyone has a personal brand. It’s also reflected in your website, your work environment, the way you work with others, intimate groups, close ties…. It’s basically how people and society interpret you as…
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CEO Advice: Why It’s Time to Make New Friends
What to Do When Your Products Aren’t Selling
Do you know how to manage inventory and strategically plan sales? It can be frustrating when your products aren’t selling. And if it’s your first slow sales season, it can even be a little scary. But the truth is, it doesn’t have to be uncomfortable at all. It’s actually normal for sales to have dips…
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How to Transition from E-Commerce to Brick-and-Mortar Sales
3 Brands Sending Catalog Mailers (and Why You Should Do the Same)
Do you know how to do the new print mailers right? Direct catalog mailers have changed. And they’re nothing like your Sears catalogs. But, first, here’s the backstory of how this post came into being… As a marketer with tons of curiosity, I set out to find out who’s selling my information. So when I…
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