Scaling Retail Blog
How do you maximize your time at busy trade shows? Every trade show calls for a commitment of time- even when you know what you want for your fashion design business. The typical show stretches on from the early morning to at least the late afternoon, for a period of about two to three days.…
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As you work to determine if you need a retail consultant, it’s important to first understand what a consultant is, what a consultant does and what the difference is between a retail consultant and a retail strategist. Read on to learn qualities to look for, warning signs to avoid and how to know you’re ready…
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Have you launched a successful PR strategy for your small fashion business? An excellent PR firm can secure quality press for your new fashion business – and in a very short period of time. While it may require a significant investment, the results are certainly worthwhile. However, hiring a PR agency at $2,500-$4,000 monthly retainers…
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What do you use to take your fashion brand worldwide? Exciting times. New fashion tech companies are springing up in the market with products and platforms to push your independent fashion brands worldwide. As an industry, we’re also developing smarter, more effective systems. If you’ve never sold globally, you may be wondering what are the…
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Are your product pages optimized for healthy e-commerce sales? When we analyze the e-commerce sites of a brand or independent fashion retailer, we find most fall into one of two categories. There are those that don’t put enough thought into them and those who add too many unnecessary features and details. Read on for what…
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