Scaling Retail Blog
You have a personal brand, but are you using it to your advantage? These days – thanks to social media – almost everyone has a personal brand. It’s also reflected in your website, your work environment, the way you work with others, intimate groups, close ties…. It’s basically how people and society interpret you as…
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Do you know how to manage inventory and strategically plan sales? It can be frustrating when your products aren’t selling. And if it’s your first slow sales season, it can even be a little scary. But the truth is, it doesn’t have to be uncomfortable at all. It’s actually normal for sales to have dips…
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Do you know how to do the new print mailers right? Direct catalog mailers have changed. And they’re nothing like your Sears catalogs. But, first, here’s the backstory of how this post came into being… As a marketer with tons of curiosity, I set out to find out who’s selling my information. So when I…
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Are you learning from the CEOs taking the industry by storm? We often hear of fashion industry CEOs from major companies being profiled and lauded for innovation, but small growth stage companies are really the ones making the biggest waves. Growth stage businesses can pivot faster and experiment more often with smaller teams and lower…
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