How to Develop a Mobile-First Website
Approximately 4 out of 5 American consumers are online shoppers and 51% have made a purchase with a mobile device, according to Pew Research Center. What’s more, 55% of shoppers have purchased items after discovering them via social media, platforms most often accessed via mobile devices (Source: Shopify). If you don’t have a mobile-first website,…
Read More
5 Reasons No One Shops Your Fashion E-Commerce Site
Is your fashion e-commerce site optimized for success? It’s so easy to want to give up on your fashion e-commerce site, especially if you’ve been in the game for a little while or you’re just getting started and are wondering, “What on Earth is going on?” You might think, “Jeez, should I just give up…
Read More
Startup Shortcuts: How to Test Your Fashion Business Before Launching
Keeping Up with Market Trends: 3 Reasons Why You Need a Reverse Mentor
Do you know how a reverse-mentorship can help your business innovate and stay relevant in the eyes of your target audience? The reverse-mentorship is one of the most brilliant new cohort-researching strategies on the block. At a time when brands of all sizes want to understand more and more about Millennials and Gen Z, critical…
Read More
Address Stress: Being a CEO in 2019
3 Reasons Why You Need a Healthy Company Culture to Boost Productivity
Do you understand the connection between great leadership and high-performing employees? If you’re looking for a way to boost productivity at your business, look no further than company culture. The culture of your company trickles down from its leaders. Your role as CEO or brand owner is how you set the tone for your brand.…
Read More
How to Deliver on Your Customer Promise
How the Best Retail Brands Produce Their Packaging
First impressions are lasting impressions- and shipping can be a major expense. Do you know how the best retail brands source their packaging? You need to source high quality, on-brand packaging to deliver on your customer promise. What’s more, you have to understand the best packaging options for your brand, the right shipping costs, returns…
Read More