Scaling Retail Blog
Is your fashion e-commerce site optimized for success? It’s so easy to want to give up on your fashion e-commerce site, especially if you’ve been in the game for a little while or you’re just getting started and are wondering, “What on Earth is going on?” You might think, “Jeez, should I just give up…
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Do you know how a reverse-mentorship can help your business innovate and stay relevant in the eyes of your target audience? The reverse-mentorship is one of the most brilliant new cohort-researching strategies on the block. At a time when brands of all sizes want to understand more and more about Millennials and Gen Z, critical…
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Do you understand the connection between great leadership and high-performing employees? If you’re looking for a way to boost productivity at your business, look no further than company culture. The culture of your company trickles down from its leaders. Your role as CEO or brand owner is how you set the tone for your brand.…
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First impressions are lasting impressions- and shipping can be a major expense. Do you know how the best retail brands source their packaging? You need to source high quality, on-brand packaging to deliver on your customer promise. What’s more, you have to understand the best packaging options for your brand, the right shipping costs, returns…
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With more options available than ever, it’s never been more important to connect with consumers face-to-face. Do you have a local loyalty strategy in place? When we think about building strong local consumer bases, “craft fairs” often come to mind. The idea of a local market was never a very fashionable concept 10 years ago,…
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Younger generations are embracing sustainability with fervor. What’s behind the movement and how will you get involved? Though sometimes controversial, many of today’s consumers insist brands should take a stand- and this is especially true with younger generations. While worthwhile political and social issues surely exist, they can often be extremely polarizing, alienating large groups…
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