How Programs Such as ‘Made to Matter’ Are Affecting the Future of Brands?

As the time is passing, people are looking for greener, sustainable and better products that are much safer to use. As people are getting more and more aware of the benefits of organic products, they are trying to incorporate them into their lives. Keeping in mind this fact, the ‘Made to Matter’ program has been launched that includes brands that come under the following categories:

  • Baby
  • Beauty and Personal Care
  • Grocery
  • Healthcare
  • Household

This is great. We’re already taking in so many chemicals in various forms and we cannot afford to consume any more. Organic foods will allow us to get rid of some of the chemicals from our lives. It will be better for all of us and for the environment as well. 

Apart from being better for our health, it’s also been noted that since the launch of products under the program, ‘Made to Matter’, a huge improvement has taken place and growth has shot up to double figures.

All of this can have a significant effect on the future of the brands. After understanding the trends, many other brands will try to adapt the same methodology and will produce more organic and sustainable products.  It is not only the food items that are being made greener. Items such as clothes including baby diapers are also being made free from chemicals such as chlorine.

Other retailers can also employ this method on a smaller scale by displaying and promoting less number of organic brands, which are not that expensive. This would be a great way to help the planet get rid of some of the major problems such as pollution and diseases.