Retail 101: Merchandising Tips for Brick-and-Mortar Stores

The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when new products arrive. Luckily, you don’t have to completely overhaul your store to make an improvement. Here are five easy ways to improve your retail merchandising—today!  1. Branded Hangers When you go…

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How to Design Your E-Commerce Store for Success in 2020

If you have an online fashion startup without a physical retail location—or are considering starting one—you should think of your website as your brand’s storefront. Just like with a physical location, you want your website design to be welcoming and engaging. Below, we’ve detailed four things to keep in mind for a successfully designed e-commerce…

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How to Prep Your Fashion Brand for Size Inclusivity

Size inclusivity has become a recent trend in the last few years. Similarly to the green-washing movement, it’s starting to get a bit of notoriety and backlash. It’s no longer enough for a brand to just claim they’re size-inclusive – the same goes for claiming sustainability. So what does it actually take? Case Study – Chromat…

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