syama meagher
Amazon & Rebecca Minkoff Ditch Cashiers and Sales Associates For New Types of Technology
When does technology cross the line from beneficial to taking away from the customer experience? I’ve been struggling with the latest in innovation for retail. The new Amazon grocery store in Seattle and the new Rebecca Minkoff store in Manhattan are opting out of the traditional selling experience. They’ve ditched the cashier and sales associate…
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10 Tips to Starting a Fashion Blog for Your Fashion Business
Writing a blog can seem like a daunting task, especially when you consider the amount of time it takes to plan the content, write, edit, and syndicate it. But if you find yourself reading this blog post then you realize that it can also be very powerful. Lets unpack why a blog for your fashion…
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5 Ways to Get Pinterest to Convert for Your Brand
Pinterest can be a time consuming platform unless you are dedicated to building it out and engaging on it. So, if you are already swamped with Instagram then please don’t try to launch a Pinterest platform until you’ve got it down. If you have been working on Pinterest but want to optimize your results and…
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Driving Sales this Holiday Season: Black Friday to Christmas
Black Friday is upon us, and as a business that may not have $50,000 for an advertising budget you may want to re-consider what options you have. Not all businesses HAVE to participate in Black Friday or the sales leading to Cyber Monday. Your business is only responsible for catering to your audience. This is…
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Should You Breakup with Your Facebook Page?
Is it time for you to breakup with your Facebook page? Maybe you don’t have the time to build an active Facebook community. But do you need an active Facebook page to reap the rewards of Facebook selling? All these questions will be answered in today’s new video. Hope I made your decision easier on…
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5 Tips to Pitch and Work with Brands You LOVE
What’s your criteria for choosing collaborators for your brand and is it enough? This post was originally written for Simply Stylist by me (Syama Meagher, CEO of Scaling Retail). Simply Stylist is an Online Platform & Conference Series for Female fashion enthusiasts. They are the bridge that connects you with other like-minded stylistas, beauty babes…
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Tips To Find The Perfect Co-Founder
This post was originally written for Create & Cultivate by me (Syama Meagher, CEO of Scaling Retail). Create & Cultivate Is an Online Platform & Conference Series for Female Entrepreneurs in the Digital Space. Its such a useful post, I wanted to make sure my readers saw it. Many of us have a vision of…
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Luxury Brands on Snapchat- Ready to Jump on Board?
Luxury brands are jumping on the bandwagon of Snapchat. Burberry, Everlane and Valentino have all become active users of Snapchat in the last 2 years. Why? Because the demographics of Snapchat have changed- when launched the platform quickly became a favorite in the 18-24 year old market and now there is an increase engagement amongst…
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More Subway & Less Runway, Getting Wearable Tech in Front of Buyers
I love Hussein Chalayan. To me he is the originator of wearable technology. While his pieces are more runway and less subway, I believe that he crosses the barriers between the tech imaginary and fashion- simply amazing. The new wave of fashion tech designers are looking to go beyond the runway and start to make…
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