Answer by Syama Meagher:
Often times online fashion brands dont look at the full cycle of how to engage the customer. You need to think about how to get your product in front of the customer, not just through digital strategies. Take a page from the bigger guys who are creating tangible assets to drive their online sales (pop up shops, print ads, printed catalogues). Your customer doesnt just live behind a computer. Who are your biz dev partners? How are you adding value? What are the collaborations you have lined up? Think big and smart. Its far too easy to throw money at a facebook ad, and waste it. Pick your platforms, only choose the ones you can maintain and create conversations (i.e. engage). I’d suggest Instagram and Tumblr. I’d also set aside some cash to pay for bloggers bc unless your product is AH-mazing no one will write about it.